ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

Join our team and work on one of the most iconic consumer brands. At Whirlpool we are committed to driving growth while staying true to what makes our brand special. As a team we work together to build strong connections with consumers, staying relevant and impactful in a fast-changing environment. If you are passionate about brand strategy and ready to make an impact, we want to hear from you. 

In this role, you will collaborate with the portfolio, strategy, media, social media, and in-house creative agency (WoW Studios) teams to craft compelling and comprehensive brand campaign strategies and activations from inception to execution. Your focus will be on maintaining consistency across all channels while introducing innovative concepts that resonate with contemporary consumers. Success in this role entails a deep understanding of our brand's history, coupled with the ability to position it for future growth, thereby driving robust engagement, enhancing brand relevance, and building brand equity.

Your responsibilities will include Lead strategy, development and activation of integrated brand campaigns, driving brand preference and growthMonitor and report on key performance metrics to assess campaign effectivenessOwn brand campaign brief and briefing process and oversee execution of the campaigns across all touchpointsCollaborate cross-functionally with product, channel, sales, digital and other departmentsWorks with internal (WoW Studios) and external agencies  on campaign creative ideas and asset development (PR, Influencer, Creative)Manage overarching timeline for campaign development and activation process across organization (media, social media, activation, WoW Studios, external agencies, legal, portfolio, engineering)Manage campaign budget, making sure highest efficiency and effectiveness of spendOwn consumer focused campaign messaging internally and externally,  including but not limited to the sales engagement story, channel partners/retailers story and communication to internal stakeholders to emphasize why they should be excited about campaign, the business impact and value provided to consumersAlign brand priorities in collaboration with Integrated Brand Director and Senior ManagerMinimum requirements Bachelor’s Degree5+ years of experience in marketingPreferred skills and experiences Experience developing product positioning and launching new products across Integrated Marketing CampaignsProven experience owning campaign development process, framework, and governance structure Experience leveraging data and trends to generate insights and transform them into marketing strategiesPassionate about staying ahead of the industry trends and consumer behaviorsExperience driving results through a matrix environmentExcellent communication and collaboration skillsWhat we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). 

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply  ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.

 

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.