The IDS will work with our local sales team to help develop effective digital marketing strategies for local businesses and oversee campaigns to ensure delivery and effectiveness.  Additionally, the IDS will contact business prospects on behalf of WJW FOX 8 to develop and manage a diverse client list of their own.

Other IDS responsibilities include but are not limited to building presentations for individual & team accounts, monitoring dashboards & key reporting tools, creating and presenting monthly performance reports and training account executives.

The IDS will have a strong understanding and be able to explain the following DMS products to both a local sales team and clients of WJW FOX 8:  Search Engine Optimization (SEO), Google Pay-Per-Click (PPC), Streaming TV (CTV/OTT), E-Mail, Display and Video Placements.  Exposure with the following is also helpful:

*Audience curation strategies

*Experience with META ads

*Geo-targeting, Geo-fencing, Audience segmentation

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