Be the creative ambassador for visual merchandising within your store. Deliver an inspiring visual proposition for the Primark brand to enhance the customer experience and to maximize sales. 


Reports to: Visual Merchandising Manager / Store Manager


This role will: 
•    Be responsible for the visual proposition across the store, working with the Visual Merchandising Manager/Store Manager to deliver high visual standards that exceed customer expectations and inspire a great store environment 


 Key Responsibilities: 


Brand

•    Reflect the local Primark customer in the latest trends through excellent product presentation, windows and mannequin styling
•    Champion visual merchandising best practices and principles to create displays that reflect the latest trends and influence the customer journey 
•    Review and adapt displays making sure they are commercially successful and relevant to the local customer and refresh with alternative products if key pieces become unavailable
•    Utilize knowledge of stock and availability to support customer queries and provide excellent customer service and style advice 
•    Provide consultation and advice to colleagues to support the visual proposition throughout the store
•    Launch all new campaigns across the store effectively, adhering to store guidelines and utilizing input from your line manager
•    Demonstrate a strong awareness of current fashion trends and the fashion retail market, identified by competitive (comp) shops


Communication

•    Provide feedback to colleagues regarding successful product lines and suggestions on sold through lines in visual merchandising allocated areas
•    Share visual merchandising best practice and store successes with the Visual Merchandising Regional managers and other Primark stores as required
•    Support with management meetings and colleague team huddles providing regular updates on key visual trends, campaigns and upcoming visual merchandising activities for the week ahead
•    Seek regular feedback from your line manager on product displays and campaigns to continually improve and adapt your visual merchandising skills


Operations / Cost Control

•    Maintain all picture and poster POS in line with company POS guidelines and keep up to date across the store
•    Make sure all price tickets are displayed correctly within visual merchandising allocated areas
•    Track and share the success of visual merchandising allocated areas with your line manager 
•    Liaise with the store management team on any visual merchandising display changes throughout the store 
•    Collaborate with store management team to maintain visual merchandising standards throughout the store 
•    Collaborate with the visual merchandising team to deliver excellence in operating standards in line with ‘The Way We Work’ manual  
•    Adhere to EHS and Operations policies and procedures and carry out regular visual merchandising equipment safety checks


People 

•    Develop strong relationships with colleagues to enable delivery of high visual standards across the store
•    Motivate and engage colleagues with an emphasis on building their creative skills to support their delivery of eye-catching visual displays
•    Deliver ‘in the moment’ coaching to colleagues demonstrating excellent visual standards and techniques to help them deliver visual displays that inspires customer purchases
 

Skills & Experience

•    Excellent creative skills that deliver an impactful visual proposition and maximize sales
•    Great people skills with an ability to build and maintain credible working relationships with colleagues
•    Proactive and able to plan work independently and prioritize workloads 
•    Able to work to tight deadlines in a fast-paced, high volume environment 
•    Strong service focus with experience of delivering excellent customer experience while maintaining high retail standards 
•    Keen interest in fashion and latest trends