Harrisburg, PA, 17108, USA
1 day ago
Intern: New Markets and Products Exploration
Job Summary: SCRAM Systems is a leader in innovative technology solutions for alcohol monitoring and public safety. We are seeking a highly motivated and analytical Strategic Business MBA intern to join our Product team. In this role, you will play a critical part in exploring new market opportunities and building business cases for potential product expansions. You will conduct high-level and detailed market analyses to identify lucrative opportunities and inform strategic decision-making. This internship provides the chance to impact SCRAM's future growth while gaining hands-on experience in a fast-paced, mission-driven organization. Duties/Responsibilities: High-Level Market Analysis + Conduct Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) analysis for several potential new markets. + Evaluate industry size, growth trends, and competitive landscapes. Mid-Level Market Research + Analyze market trends and dynamics to identify key business drivers and barriers to entry. + Assess regulatory environments, level of market saturation, and unmet customer needs. + Research the competitive landscape to understand strengths, weaknesses, and white space opportunities. Low-Level Market Exploration + Identify specific, high-potential opportunities for SCRAM’s current and future products. + Conduct SWOT analysis to align SCRAM’s capabilities with market needs. + Contribute to detailed business cases that include: + Revenue projections. + Cost estimates. + Risk assessments. + ROI analysis. Cross-Functional Collaboration + Work closely with the product team to align findings with SCRAM’s strategic goals. + Present actionable insights and recommendations to leadership. \#LI-PROMOTE Skills/Abilities: + Strong knowledge of foundational market research methodologies and frameworks (e.g., TAM/SAM/SOM, SWOT, Porter’s Five Forces). Knowledge of more modern market research methodologies is a bonus: Jobs-to-Be-Done (JTBD), Product-Market Fit (PMF), Lean Market Research, Blue Ocean Strategy, Data Driven and AI-Enhanced Research, Ecosystem Mapping, Disruptive Innovation Theory, Growth Hacking Frameworks. + Analytical mindset with experience in financial modeling, forecasting, and data visualization tools (e.g., Excel, Tableau). + Exceptional communication and storytelling skills to present complex insights in a clear, compelling way. + Ability to manage multiple priorities, meet deadlines, and work in an ambiguous environment. Education and Experience: + Current MBA student at a top-tier program, with a focus on Strategic Management, Market Strategy, Product Management, or Business Analytics. + Professional experience in consulting, market research, product management, or strategic marketing is a bonus. Physical Requirements (With or without reasonable accommodation): + Sitting: Over 70% + Standing: 41 to 70 % + Walking: 15 to 40 % *** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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