Intern: New Markets and Products Exploration
SCRAM Systems
Job Summary:
SCRAM Systems is a leader in innovative technology solutions for alcohol monitoring and public safety. We are seeking a highly motivated and analytical Strategic Business MBA intern to join our Product team. In this role, you will play a critical part in exploring new market opportunities and building business cases for potential product expansions. You will conduct high-level and detailed market analyses to identify lucrative opportunities and inform strategic decision-making. This internship provides the chance to impact SCRAM's future growth while gaining hands-on experience in a fast-paced, mission-driven organization.
Duties/Responsibilities:
High-Level Market Analysis
+ Conduct Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) analysis for several potential new markets.
+ Evaluate industry size, growth trends, and competitive landscapes.
Mid-Level Market Research
+ Analyze market trends and dynamics to identify key business drivers and barriers to entry.
+ Assess regulatory environments, level of market saturation, and unmet customer needs.
+ Research the competitive landscape to understand strengths, weaknesses, and white space opportunities.
Low-Level Market Exploration
+ Identify specific, high-potential opportunities for SCRAM’s current and future products.
+ Conduct SWOT analysis to align SCRAM’s capabilities with market needs.
+ Contribute to detailed business cases that include:
+ Revenue projections.
+ Cost estimates.
+ Risk assessments.
+ ROI analysis.
Cross-Functional Collaboration
+ Work closely with the product team to align findings with SCRAM’s strategic goals.
+ Present actionable insights and recommendations to leadership.
\#LI-PROMOTE
Skills/Abilities:
+ Strong knowledge of foundational market research methodologies and frameworks (e.g., TAM/SAM/SOM, SWOT, Porter’s Five Forces). Knowledge of more modern market research methodologies is a bonus: Jobs-to-Be-Done (JTBD), Product-Market Fit (PMF), Lean Market Research, Blue Ocean Strategy, Data Driven and AI-Enhanced Research, Ecosystem Mapping, Disruptive Innovation Theory, Growth Hacking Frameworks.
+ Analytical mindset with experience in financial modeling, forecasting, and data visualization tools (e.g., Excel, Tableau).
+ Exceptional communication and storytelling skills to present complex insights in a clear, compelling way.
+ Ability to manage multiple priorities, meet deadlines, and work in an ambiguous environment.
Education and Experience:
+ Current MBA student at a top-tier program, with a focus on Strategic Management, Market Strategy, Product Management, or Business Analytics.
+ Professional experience in consulting, market research, product management, or strategic marketing is a bonus.
Physical Requirements (With or without reasonable accommodation):
+ Sitting: Over 70%
+ Standing: 41 to 70 %
+ Walking: 15 to 40 %
*** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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