Job Description SummaryGE HealthCare is looking for an International Marketing Communication (Marcom) Leader focused mainly on Molecular Imaging (MI) with strong editorial and writing skillset.

The candidate will oversee building a strategic content & marketing campaign approach for the modality at International level, aligned with the International Zones business needs.

The candidate will create impactful personalized content all along the lifecycle journey increasing awareness, demand generation and customer loyalty.

This role is available in any location in the international region (preferably EMEA).

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

Job DescriptionYour role:Driving promotion of New Product Introductions (NPIs) as well as Product Awareness, Replacement, etc. in the International region for the modalityCreating and distributing engaging, relevant, and consistent personalized content and optimize the path to conversion through appropriate platforms including web, articles, digital campaigns, etc.Working closely with the Digital Marketing & Operations team and fully aligned with the Marcom content strategy of the different International ZonesDeveloping content for sales enablement tools (brochures, videos, etc.)Streamlining content creation, approval, and distribution to enhance efficiency and reduce time-to-marketLeveraging content sharing with Channel Partners across the Zones and on the different platformsCreating adaptable content modules that can be repurposed across various platforms and formats, ensuring consistency and efficiencyTracking campaign ROI and business outcomes Enhancing proficiency in Generative AI:AI-Driven Content Creation: Leverage generative AI tools to produce high-quality content at scale, accelerating production times and reducing costsEthical AI Application: Ensure AI-generated content adheres to ethical standards, maintains brand integrity, and complies with industry regulationsContinuous Learning: Stay updated on AI advancements to effectively integrate new technologies into the content supply chain

Your profileProven experience in Marketing Communications Content developmentFluent in EnglishEditorial mindset with an ability to predict audience preferencesAn experience working in a B2B environment with a portfolio of successful examples from marketing content strategy development, campaign creation, digital promotion launches, etc.Strong project management skills as well as strong communication skills

Desired CharacteristicsAbility and proven experience with strategic mindset as well as creative skillsProblem solving, ability to exercise sound judgment and make decisions based on business, market and customer trendsData analysis, reporting and business intelligence knowledgeExcellent project management and organizational skillsFlexibility, ability to change priorities quickly, and capacity to handle multiple tasksTeam oriented – ability to work with diverse, cross-functional teams, with sales force and customers

About us

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare - Creating a world where healthcare has no limits

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Additional Information

Relocation Assistance Provided: No