International Marketing Specialist – Colton, CA (on-site)
What Will You Do?
The International Marketing and Advertising Manager is an integral member of the team that must deliver to the company objectives with specific emphasis on developing successful multi-channel marketing programs for international markets including the licensee retail stores, mass merchants and independent retailers. This position involves developing and implementing retail promotion calendar and multi-channel marketing strategies to meet both store and website traffic, sales/revenue, sales per guest (SPG) and growth objectives, while leading and influencing multiple constituents, such as licensees, internal departmental partners and peers, with a high degree of communication and insight with tactical execution.
Collaborate with Licensees and International Licensees to establish a comprehensive marketing promotions calendar for each international territory in order to achieve the organization’s annual multi-channel marketing plan and aligns separate but related constituents and business goals into a singular marketing platform and brand message.Drive a cultural of diversity while managing a Marketing/Advertisement understanding from their local perspectives. Understanding and creating unique strategies for different regions and countries, to meet the individual needs.Collaborate with leadership on the alignment of annual and quarterly Company goals of store and website traffic, sales, online site traffic, mattress sales and overall market growth, by country.Drive traffic through a promotional calendar for each global market.Drive the development and deploy aggressive offer and event promotion to licensees, mass merchants and retailers.Develop mattress promotions plan and calendar.Develop new and innovative ways to leverage financing as a traffic driver where possible in each foreign market.Leverage Google Analytics to provide weekly eCommerce traffic reporting; identify and make recommendations for growth opportunities.Lead retailers to provide detailed measurement and reporting on store and website traffic and sales, while identifying and recommending changes to improve effectiveness.Develop first-hand knowledge of market dynamics, competitors, and opportunities by communicating with each market, identifying business potential, and corresponding marketing programs.Develop consistent global market competitive analysis and reporting. Provide real-time recommendations to address market promotions opportunities.Collaborate and communicate with retailers and agencies to execute marketing and advertising trend analysis, monitoring, and competitive benchmarking, as appropriate.Collaborate with a variety of internal teams to identify and socialize market trends and dynamics to develop corresponding marketing programs.Demonstrate the Company’s Core and Growth Values in the performance of all job functions.What Do You Need?
Bachelor’s Degree in Marketing, Business Administration, Advertising or related field, or equivalent work experience preferredBi-lingual, RequiredExperience in a B2C marketing and/or advertising function in a high volume, big-box, multi-retail store, preferably in furniture, RequiredProject or Supervisory/Management experience, PreferredStrong attention to detailExcellent verbal and written communication skillsExcellent interpersonal skillsEffective time management and organizational skillsWork independently as well as in a team environmentDocument management systemAnalytical and problem solving skillsMaintain confidentialityWho Are We?
At Ashley, we’re more than a business…we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders. We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good. We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience. That's why Ashley Furniture is #1 in our industry.
Ready to grow? You’ve come to the right place. Ashley Furniture has a “Growth Mindset”, and once you join our team, you’ll learn from the best in the business.
Apply today and find your home at Ashley!
Benefits:When you join our family, you are eligible to participate in our comprehensive benefits programs which includes Health, Dental, Vision, Life/Disability, Flexible Spending Accounts, 401(k), Paid Holidays, 80 hours paid vacation and 40 hours of California Paid Sick Leave. Benefits may vary based on position and location, so we encourage you to speak with the recruiting team during the interview process.
Compensation:Hourly Rate: $20.00 - $30.00. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related factors.
Our Core Values
· Honesty & Integrity
· Passion, Drive, Discipline
· Continuous Improvement/Operational Excellence
· Dirty Fingernail
· Growth Focused
To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:
Corporate Social Responsibility
https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.
Search Firm Representatives Please Read Carefully:
Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.