M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Responsible for communication with all division electronic and phone leads, including follow up directly with the potential buyer to assess preferences and needs; primary goals are to discover needs of potential buyers and scheduling of appointments with New Home Consultants at preferred community; and transitioning leads to appointments and ultimately to sales.  Requires the ability to build solid relationships with customers utilizing strong sales and customer service skills.  Also requires knowledge of and the ability to deliver accurate and educational information about our homes and communities. 

Duties and Responsibilities:

Responsible for timely follow up on all electronic leads; using problem solving, customer service and communication skills to excite potential buyers.  Manage leads in CRM database, follow up both short and long term. Ask appropriate questions to understand buyers needs and wants to uncover buyer preferences; seeks out additional prospect information to assist in determining appropriate product, pricing, time frame and location.  Builds relationships via both phone and email. Targeted outbound calls to leads and prospects that have engaged with M/I Homes previously. Schedules appointments with sales team for meetings with potential homebuyers and arranges personal tours at preferred communities/model homes.  Demonstrates knowledge of M/I Homes’ product features and benefits. Acts as internal champion for quality website content and accuracy; collaboration with sales and marketing team to plan targeted mass email marketing messages to meet business objectives. Provides feedback on electronic lead generation efforts, marketing strategy, and execution; including trials with new lead sources, generation activities and follow-up. Participates in ongoing training (weekly calls, bi-weekly sales meetings, one-on-one training, etc.) Assist with special projects as requested and perform additional duties as required.