New York, New York
19 hours ago
(Italian) Influencer Marketing Coordinator
Our entertainment streaming client is looking for 3 Influencer Marketing Coordinators to join the Influencer Marketing team. The Influencer Marketing Coordinator will play a critical role in supporting a fast-growing influencer marketing program. The ideal candidate will have an interest in digital and influencer marketing and a passion for all things marketing and social media. This is a great opportunity for an entry-level candidate who is excited about the influencer industry and wants to be at the forefront of digital innovation and growth. The ideal candidate will be tech-savvy and intuitive, with great ideas to support our influencer campaigns. You will bring a creative and flexible mindset to the role, which will be critical for the success of our influencer initiatives. This is a highly collaborative role which will work across the Disney business as well as high-profile external partners.
Support execution of influencer campaigns in but not limited to Latin America to meet or exceed direct response goals driving global subscriber acquisition, conversion & efficiency.

Responsibilities:
Draft campaign project briefs, creative briefs, and influencer contracts in both English and Portuguese.
Prospect and curate new talent for influencer campaigns in but not limited to Latin America leveraging SaaS platforms and social platform search tools.
Build and manage direct relationships with social media influencers and agencies within but not limited to Latin America
Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination.
Responsible for the collection, storage, and distribution of marketing assets such as branded materials and influencer assets across multiple databases.
Liaise with Paid Media teams to coordinate asset deliveries and campaign launches.
Track, monitor, and report on post/ad performance against key KPIs on a regular basis
Proactively manage the brands influencer funnel, constantly updating it with new, authentic, on-brand influencers to partner with.
Conduct market research to stay up-to-date with best practices and emerging trends in local markets.

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