JP eCommerce N-Comm Digital Marketing Sr.Specialist **General Information** Req # WD00076878 Career area: Marketing Country/Region: Japan State: Tokyo City: Chiyoda-Ku Date: Monday, January 27, 2025 Working time: Full-time **Additional Locations** : * Japan - Tōkyō - Chiyoda-Ku **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Employer:** Lenovo Japan, LLC **Work location:** Akihabara UDX (Tokyo); (3 onsite and 2 remote days in a week in general) **Smoking:** Not allowed in the office, but smoking room is available in 5th floor of Akihabara UDX **Employment condition:** Permanent Staff ( **Probation period:** 6 months) **\# of hirings:** 1HC **Expected salary:** OTE6.5M-9.5M (B7), depending on the current salary and experience, we would make our decision **Working hours:** 9:00-17:45 (Rest time: 1 hour (12:00-13:00)) **Holidays:** Saturday, Sunday, national holidays, year-end holiday, established anniversary day, special holiday, and compensatory holiday **Social insurance and benefits:** Comprised of Pension, Health, Unemployment and Worker's Accident Compensation, Defined-contribution pension, property accumulation savings, Lenovo employee group life insurance, etc. **About Organization:** This position is responsible for formulating and executing NEC direct marketing strategies to maximize revenues and profits in NEC Lenovo Japan's direct business while enhancing customer experience and satisfaction. In particular, the role focuses on demand generation for the SMB (Small and Medium Business) segment. Effective from April 1, 2025, NEC Personal Computers Ltd. will take over the corporate PC sales function from NEC Corporation and strengthen its sales efforts for corporate clients. Against this backdrop, this position will play a key role in driving demand generation within the SMB segment. **Roles and responsibilities:** Marketing strategy/plan development based on market/customer/competitive analysis and its execution to maximize revenue and profit of direct business + Yearly/quarterly marketing plan development for ROI and revenue maximization utilizing multiple marketing programs thru both of online (i.e. Search, Email, Affiliate) and offline (i.e. DM) + Advertisement creative direction to production team for marketing performance maximization + Co-working with advertisement agencies to develop marketing strategy and execution plan, give operational directions + Report marketing performance in weekly review + Co-working with other department (i.e. product, corporate communication, finance, service, development ) to lead marketing planning and execution + Maximize customer experience & satisfaction by creatives and UI/UX improvement ■Key Interaction with: + NEC Lenovo Japan Group + Corporate Communications + Product Marketing + Segment Marketing (for Indirect channels) + Finance + Web Production + Lenovo international + Global Digital Marketing **Requirements** **Must Have – essential** + 1+ years of experience in direct marketing including Digital + 1+ years of experience in marketing or customer strategy + Experience in making business decisions through quantitative analysis **Skill, Competency** + Intermediate English skills (ref. TOEIC600+) + Knowledge on web analytics tools and method of measuring marketing ROI **Good to have - desirable** + Experience in running eCommerce business + Business experience in IT Industry + Marketing experience in direct marketing for small-mid business customers + Experience in professional firms .e.g management consulting + Experience in UI/UX improvement + Marketing strategy/plan development with customer segmentation/lifetime value approach **Additional Locations** : * Japan - Tōkyō - Chiyoda-Ku * Japan * Japan - Tōkyō * Japan - Tōkyō - Chiyoda-Ku