Miami, FL, USA
6 days ago
Junior Ad Operations Associate
Kforce has a client that is seeking a Junior Ad Operations Associate in Miami, FL. Summary: A Junior Advertising Operations (AdOps) Specialist is an entry-level role responsible for supporting the implementation, management, and optimization of digital advertising campaigns by setting up ad creatives, monitoring performance metrics, troubleshooting technical issues, and collaborating with sales and marketing teams to ensure smooth campaign execution while gaining hands-on experience with ad serving platforms and data analysis to contribute to campaign success; requiring strong attention to detail and a basic understanding of digital advertising principles. The role requires a good mix of analytical and creative thinking. You will be integral to partners, internal development, and marketing teams. Through a tight-knit relationship with the monetization and growth marketing teams, you will maintain a strong awareness of our users. Responsibilities: Campaign Setup: * Assist in creating and launching advertising campaigns on various ad platforms, including ad server configuration, targeting parameters, and creative delivery settings * Track campaign performance metrics, such as impressions, click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), regularly to identify areas for optimization Data Analysis: * Analyze campaign data to generate reports and insights, providing recommendations for adjustments to targeting, bidding strategies, and creatives Troubleshooting: * Identify and resolve technical issues related to ad delivery, tracking, and reporting, collaborating with the AdOps team to find solutions Client Communication: * Coordinate with sales and account management teams to ensure client needs are met and provide updates on campaign performance Compliance: * Maintain adherence to industry regulations and privacy standards regarding data collection and ad delivery
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