KAM, Club Format;重点客户经理,会员店
Pepsi
Overview Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement. Responsibilities Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth; - Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers; - Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/promotions); - Develop/use tracking and reporting tools to monitor the sales performance; - Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI; Analyze and define the account growth opportunities, make proper suggestions to superior for decision making; - Analyze and review business data to provide further improvement action plans - Identify potential opportunities, communicate those and recommend possible solutions to superior - Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy; - Work out analytical report for quarterly and review annually new items investment; Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance; - Ensure that all the brands and assortments are properly listed, implemented and merchandising; - Monitor and check store's performance to ensure store implementation as company policy; - Pro-actively coordinate related departments for market information and support; - Share monthly OFR tracking report with operation team; - Communicate OoS tracking report with relevant parties; Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating; Qualifications - College degree or above; CET 6 or above - Great at Word, Excel, Power Point - At least 6 years experience in FMCG sales, with at least 2 years of key account management or trade marketing in FMCG - Familiar with MT key players in the market - Strong selling and negotiation skill - Good communication skills - Resilient and can work under pressure
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