Key Account Manager - Lifestyle AKA Purpose & Overall Relevance for the Organisation: To drive profitable and sustainable market share growth within assigned key account (s) and categories while respecting adidas (target) brand image.

Key Responsibilities:

To represent the assigned account (s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces To understand the assigned accounts and categories and document this by Account Fact Books Drive sell in & sell out for EU international markets, understand the marketplace dynamics and trends, spending time in market whilst input into the creation process Be key contact for Joint Ventures banners Cosmos, MIG acting as the interaction with the International Buying team and supporting account development in these markets To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior To sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with SKAM To monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account To support negotiation and enforcement of adidas trade terms To measure progress on own KPIs To report to all superiors along MIS guidelines (KAM standard reports) To monitor and report on customers and competitors activities and propose/initiate/take actions   To provide realistic plans and forecasts on customer performance To ensure customer compliance with agreements

 

Key Relationships:

Buyers (across both accounts), All Sales, RSM, Respective BU’s, Trade Marketing, Brand Marketing, Sales Planning, Business Planning, Customer Service, Credit Management, Finance

 

KPI’s

To grow Market shares within assigned KA(s) and categories

 

Knowledge, Skills and Abilities:

Proven experience in Selling and Negotiating Strong communication skills: written, oral and presentation Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment Understanding of local markets’ consumers, accounts, economic environment and commercial needs

 

Requisite Education and Experience / Minimum Qualifications:

Proven experience within a Key Account Selling Environment Degree in sports or sports related subject or relevant industry experience Proven sales experience ideally within the sport / retail sector