Description Robert Half Marketing & Creative is looking for a Landing Page Manager for one of our clients in Charlotte, NC! This position is a 100% remote contract opportunity. We are seeking a highly organized and strategic Landing Page Manager to quarterback the creation and optimization of digital product landing pages for insurance products featured on our eCommerce platform. This role requires a combination of project management expertise, stakeholder engagement, and digital marketing knowledge to deliver high-quality, conversion-optimized landing pages. Key Responsibilities: + Project Management: Lead the end-to-end development of insurance product landing pages, from ideation to launch, ensuring timelines, goals, and quality standards are met. + Stakeholder Collaboration: Act as the primary liaison between product line leadership, marketing teams, and technical teams, effectively managing relationships and aligning expectations. + Content Strategy & Optimization: Work with design and content teams to ensure landing pages are visually appealing, aligned with brand guidelines, and optimized for search engines (SEO) and conversion (CRO). + Data-Driven Insights: Use analytics tools to track landing page performance, identify trends, and recommend improvements to enhance user experience and drive conversions. + Quality Assurance: Oversee testing processes (A/B testing, usability testing) to ensure landing pages are functional, responsive, and meet performance goals across all devices and browsers. + Process Improvement: Continuously refine workflows, tools, and templates to streamline the landing page creation process and enhance cross-functional collaboration. Requirements Qualifications: + Bachelor’s degree in Marketing, Business, Communications, or a related field. + 3+ years of experience in digital marketing, project management, or a similar role, preferably within eCommerce or insurance industries. + Strong understanding of UX/UI principles, SEO, and CRO best practices. + Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. + Excellent communication and interpersonal skills, with a talent for building strong relationships and aligning diverse stakeholders. + Familiarity with tools like Google Analytics, CMS platforms (e.g., WordPress, Drupal), and project management software (e.g., Asana, Trello). + Analytical mindset with the ability to translate data into actionable recommendations. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .