Kforce is working with a client in search of a Lead Analyst, Journey Performance & Optimization to join their team. This position is full time, direct hire and fully remote. In order to qualify for this role, you must have experience specifically with Adobe Experience Platform and CJA (Customer Journey Analytics within Adobe). Overview: We are seeking a passionate, innovative Lead Analyst for our Marketing Optimization team with a strong background in marketing performance measurement, attribution and optimization. The Marketing Optimization team optimizes the overall fan journey marketing strategy, planning, measurement, and channel activation efforts via one to one, paid media and other outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. This role will work across the organization within Marketing and with key partners such as Data and Analytics, Digital Media, and external agencies/vendors. Responsibilities: * Customer journey analysis in Adobe CJA for key product and brand marketing initiatives * Perform all UAT and set up requirements in CJA; Work with cross-functioning teams to successfully pre-empt and resolve issues * Provide recommendations to optimize journeys based on segment selection, choice of channel, content shared, etc. * Develop reporting in CJA and work with D&A to enable journey specific and channel level (segment selection, content management, personalization) insights dissemination