Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.
Your Impact
The Lead Analyst-Digital Brand Advocate will work with strategic suppliers and Enterprise Item Content, Online, Supply Chain and Merchandising to optimize brand focused, online customer experiences on Lowes.com. The Lead Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving online content, browse behavior, promotions, fulfillment, assortment mix, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. They will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with crossfunctional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
What you will do
•Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion
•Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
•Act as the subject matter expert for the supported brand(s) assortment and strategy
•Primary point of contact for issues pertaining to online SKU presentation and brand performance.
•Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution. Consistently report and communicate to Senior leaders both internally and with the supported vendor.
•Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
•Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
•Analyze competitive data to provide SKU and pricing optimization recommendations
•Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
•Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
•Create project plans and align with merchandising and supplier to drive execution.
•Analyze sales and distribution of direct to consumer products to provide insights and recommendations for core and regional merchants
•Act as a subject matter expert for new team members, provide troubleshooting opportunities, mentoring and take an active role in onboarding and coaching new advocates.
Required Qualifications:
•Bachelor's Degree in Business, Marketing, Finance, or related field
•6-7 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management
•Experience in optimizing flexible fulfillment models with a multi-channel retailer
•Experience analyzing assortments to determine gaps and optimize mix
•Ability to analyze and report event and program ROI
•Proven experience leading/facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization
•Proven experience with major consumer brands and how to support/ differentiate them in the digital space
Preferred Qualifications
•Master's Degree Business, marketing, finance, statistics or related field
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.