**Job Description:** **This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered** **Position** **Responsibilities** · Develops and executes the strategic vision for our digital ecosystem, ensuring alignment between marketing objectives and product capabilities while maintaining a cohesive brand experience across all digital touchpoints. · Leads the development and ongoing governance of digital brand standards, creating and maintaining documentation, training materials, and processes to ensure consistent implementation across teams and platforms. · Owns the architectural strategy for our website, including information architecture, navigation systems, URL structure, and wayfinding, ensuring an intuitive and effective user experience that drives business results. · Serves as the key bridge between marketing and product teams, facilitating communication, managing priorities, and ensuring both groups' needs are met in digital initiatives while maintaining brand integrity. · Builds and presents strategic recommendations to executive stakeholders, supported by data and industry best practices, to drive continuous improvement of our digital presence. · Establishes measurement frameworks and KPIs to track the effectiveness of digital brand initiatives and user experience improvements, using insights to inform future strategic decisions. **Qualifications** · 7+ years of experience in digital strategy, user experience, or related field with demonstrated expertise in website architecture and digital brand governance. · Exceptional strategic thinking abilities with proven experience developing and implementing comprehensive digital strategies that drive measurable results. · Strong executive presence with excellent presentation and communication skills, capable of influencing senior stakeholders and building consensus across diverse teams. · Deep understanding of digital best practices, including information architecture, UX principles, SEO, and content strategy. · Demonstrated experience in digital brand governance and creating scalable systems for maintaining brand consistency across complex organizations. · Strong analytical skills with the ability to derive insights from data and translate them into actionable recommendations. · Experience managing complex digital initiatives and coordinating multiple stakeholders while maintaining focus on strategic objectives. · Bachelor's degree in Marketing, Digital Media, Business, or related field; Master's degree preferred. · Natural leadership presence with the ability to influence without direct authority. · Strategic mindset balanced with practical execution capabilities. · Excellent problem-solving skills with attention to detail. · Strong collaborator who can build relationships across teams and departments. · Self-motivated with the ability to work independently while keeping stakeholders aligned. **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status