Kforce has a client that is seeking a Lead Digital Analyst (SEO) in San Francisco, CA. Responsibilities: * On-Site Optimization: Conduct keyword research and mapping strategies to ensure alignment with content goals and user intent; Oversee the optimization of metadata, internal linking, and content structures to maximize visibility and engagement; Collaborate with content creators and brand teams to integrate SEO seamlessly into the customer journey and enhance user experience * Site Audit Follow-Ups: Lead technical and content-related follow-ups after comprehensive site audits; Address issues related to crawlability, indexation, page speed, and mobile optimization by coordinating closely with web developers and product teams * Analytics & Data-Driven Insights: Utilize tools such as Google Search Console and Adobe Analytics to extract actionable insights; Monitor KPIs including organic traffic, rankings, CTR, and conversion rates, delivering comprehensive reports to showcase performance and identify areas of improvement * Strategic SEO Leadership: Gradually shift focus to developing a comprehensive global SEO strategy; Coordinate efforts across 20+ websites, ensuring consistent application of best practices while tailoring approaches to regional market nuances; Communicate SEO's business impact to stakeholders and align initiatives with broader organizational goals * AI-Driven SEO Optimization: Integrate AI tools into the SEO process to streamline workflows and boost productivity; Leverage AI for advanced keyword analysis, competitive research, and content optimization to drive innovation and maintain a competitive edge * Cross-Functional Collaboration: Build strong relationships with cross-functional teams, including developers, content creators, and marketing professionals; Advocate for SEO's importance and ensure it is a key consideration