Job Description:

Overview: Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Summary:

Offer Strategy and Execution: Lead and enhance digital offers and promotion strategies for both consumer and business customers in close partnership with marketing teams, with additional focus on leveraging offers to drive converged customer growth. Oversee the execution of channel exclusive and national offers, working across digital teams and marketing teams to ensure the traffic strategy and experience are optimized for success. Model and forecast new offers and recommend online offer plan quarterly.

Overall Purpose: Drive digital customer growth across AT&T’s consumer and business digital ecosystems.

Key Roles and Responsibilities:

Partner across Mid Markets and Mass Markets to drive National offer strategy for Business and Consumer customers.Model and forecast quarterly offer proposals with financial impact estimatesMonitor launched offers and their performance against forecast, lead optimization efforts as neededDevelop capability roadmap to enable new and improved experiences for offersManage execution of all Wireless & Fiber offers across implementation teams and define requirements and business benefitsGive insight into prioritization of offer display based on performance across the full funnel to enable efficient strategies with upper and lower funnel teamsPartner with competitive intelligence teams to proactively identify new competitive pressures and appropriate responses when these pressures arise.Partner with key stakeholders across Marketing, Product, Engineering, Finance, Supply Chain and Operations teams to source new opportunities and efficiencies.Communicate performance and new opportunities in succinct and digestible formats to clearly define business benefit and strategy for execution teams

Work Schedule:  This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Bothell, WA or Dallas, TX

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

Job ID R-57542 Date posted 03/04/2025