 Develop and execute comprehensive digital media strategies to enhance 
the organization's online presence 
 Manage social media platforms and oversee the creation and 
implementation of engaging content 
 Utilize social media tools and analytics to track and optimize digital 
performance 
 Lead social listening efforts to monitor and respond to online conversations 
and trends 
 Oversee owned digital assets, including website development and web film 
production 
 Utilize new age technologies such as VR and AR to create innovative digital 
experiences 
 Implement programmatic advertising and search engine optimization 
(SEO/SEM) strategies 
 Manage search engine reputation and online metrics to ensure brand 
visibility and positive online presence 
 Collaborate with vendors and digital agencies to execute digital media 
campaigns 
 Establish and manage digital alliances and partnerships to expand the 
organization's digital reach 
 Develop and execute digital media planning to ensure effective delivery 
and performance measurement 
 

 Bachelor's degree in Marketing, Communications, Digital Media, or related 
field 
 Master's degree or relevant certifications will be a plus