Atlanta, GA, 30309, USA
7 days ago
Lead Insights Analyst, Marketing
Overview As part of the Customer and Market Insights team at Chick-fil-A, it is our role to power Customer-informed decisions by providing meaningful insights that fuel innovation around service, product development, messaging, and experience. The role of Lead Insights Analyst for Customer & Market Insights is integral in informing marketing decisions by linking Customer behavior to business results. We are looking for someone with a passion for using analytic tools and techniques to drive toward insights that will influence and power business decisions through effective partnerships with internal stakeholders. Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community. Responsibilities + Serve as analytic liaison between Customer and Market Insights and internal stakeholders in support of innovation + Build dashboards or other visualizations to make real-time data and insights accessible to stakeholders + Partner with internal stakeholders to evaluate projects and initiatives and identify links between Customer behaviors and business results + Determine methodologies and execute analytical approaches to evaluate business opportunities + Leverage test & learn techniques to understand the impact of innovation to the business and Customer behaviors + Build user-friendly answers to marketing questions and clearly communicate insights through data visualizations and storytelling + Manage planned and ad hoc analytic requests and ensure timely delivery of reporting and insights Minimum Qualifications + 3+ years of professional work experience + Bachelor’s degree in a quantitative field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other + Strong analytical skills in hypothesis generation and data identification + Advanced Excel skills + Experience partnering well with cross-functional teams, being highly collaborative + Experience with database queries or programming languages (SQL, Python, or R) + Advanced data visualization skills (Tableau) + Ability to build strong relationships + Strong written and verbal communication skills + Ability to develop and oversee projects and processes + Quick and versatile learner + Ability to convey insights that are clear, compelling, and concise Preferred Qualifications + 4+ years of professional work experience + MBA or Master’s degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Marketing Research, or other similar fields Minimum Years of Experience 3 Travel Requirements 20% Major/Concentration Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other similar fields Job FunctionMarketing Position TypeExperienced Professionals Requisition ID2024-17719 Posting Location : LocationUS-GA-Atlanta
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