Lead Market Intelligence Turkey
Goodyear
Location: Istanbul, Turkey
Working arrangement: Hybrid
Responsibilities:
Understand the market evolution and dynamics (sell-in and Sell-out, stocks etc) to build a concrete and accurate FC to support hub level demand plans Provide data/ fact-based inputs in DSO discussions to support hub plans and actions Lead detailed ‘root cause’ analysis to understand market and brand movements and highlight areas to focus on (beyond day-to-day analysis utilizing performance dashboards) à more focus on commercial business as they do not have structure to support, but also partner Revenue Management teams in Turkey for consumer Highlight major Industry/adjacent categories development across country, leveraging diff. sources of data needed (car park, fitment, mobility reports, LMC etc.) and implications for the product portfolio Mapping competitive intelligence- New product launches-- GFK, Promotions (align with TM team), pricing, competitive tie ups Managing interaction with main local data suppliers to ensure quality of data Providing the right support/training when needed for new commers to the role
Requirements:
Bachelors or Masters degree in Economics, Data Science or Marketing Good Project Management skills Comfortable operating with numbers and numerical analysis Efficient communicator Executional drive. Confident, structured personality Capability to understand customers and internal teams needs Experience working with external partners Knowledge of forecasting tools and data visualization software Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus Fluency in English Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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