**About Lumen** Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** As the Lead Marketing Manager, Brand Media & Insights at Lumen Technologies, you will play a pivotal role in shaping and executing our brand media strategy while cultivating deep customer, competitive and market insights. Sitting on the Brand and Creative team, you will collaborate closely with internal creative, Paid Media, PR and Communications teams as well as external agencies and research partners to develop brand media strategies that drive brand health metrics, and measure the impact on awareness, familiarity and audience growth. Your role will ensure that all brand messaging and communications align seamlessly with our integrated marketing objectives, leveraging data-driven insights to drive business growth. **Location** This is a remote opportunity open to candidates located anywhere in the U.S. **The Main Responsibilities** + Oversee Lumen’s brand media strategy, in alignment with marketing objectives and enterprise-wide paid/owned/earned plans. + Create paid brand media plans to drive brand awareness, familiarity and overall brand health. + Work with Paid Media and Comms teams to develop a single view of our Brand paid/owned/earned strategy and plan. + Assist in recommending the use of creative assets across P/O/E media plans to support campaign execution. + Analyze campaign data, trends, and insights to inform strategic decisions, articulating complex information into actionable strategies. + Develop a singular view of brand marketing efforts across channels, in partnership with stakeholders. + Foster strong collaboration among brand teams, agencies, and internal shared services to drive effective execution of media initiatives. + Facilitate discussions to ensure alignment and clarity in brand media and strategy. + Work with Director of Brand Strategy to coordinate qualitative and quantitative Brand Health and Insights roadmap. + Partner with Business Intelligence and external partners to incorporate business performance data into quarterly Brand Health and Campaign Performance data. + Forge strong relationships with teams across the organization including to ensure brand insights are incorporated into key workstreams. **What We Look For in a Candidate** + 5+ years of extensive experience in paid media, with a strong foundation in brand media and understanding of how paid/owned/earned channels work together efficiently and effectively. + Bachelor’s Degree or equivalent. + Working knowledge of brand lift studies, brand health trackers, qualitative and quantitative research methodologies. + Proven track record of developing media plans that drive awareness and consideration, with the ability to articulate business impact. + Experience working in a matrixed organization, fostering positive relationships and alignment across departments. + Strong analytical skills and understanding of market research and digital metrics, capable of translating complex data and insights into actionable strategies. + Strong business sense balanced with collaboration and leadership skills. + Exceptional organization and presentation skills. + High level of executive presence, communication, and social skills required. + Experience conducting brand landscape analyses, brand competitive audits, and brand research analysis is a bonus + B2B and technology experience is a bonus. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. **Location Based Pay Ranges** $82,969 - $110,625 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $87,117 - $116,156 in these states: CO HI MI MN NC NH NV OR RI $91,266 - $121,688 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Lumen Benefits (https://www.lumenbenefits.com/httpdocs2/index.html) Bonus Structure Requisition #: 336660 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/i/global/en/faqs) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name. **Application Deadline** 02/15/2025