Job Title: Virtual Color Expert   

Essential Function      

This paragraph is designed to identify the essential functions of the job.  The summary will require only a few sentences and should answer the question: "why does this position exist?"

The Virtual Color Expert is the trusted advisor to the DIY enthusiast providing virtual color consultations to guide them through every step of their hair color journey. The unrivaled expertise of the Virtual Color Expert elevates the brand of Sally Beauty to be the undisputed leader in hair color, while generating increased sales and profitability. This role builds lasting relationships with each client leveraging Sally Pro-In-The-Know skills, and offering professional advice and recommendations to ensure the DIY enthusiast has the confidence the client needs to achieve their hair color goals. The Virtual Color Expert is comfortable using technology to meet the client where they are, connecting and engaging virtually, and communicating via text and email to follow up and ensure 100% client satisfaction.

Primary Duties

Provide clear, concise statements using action verbs to describe what is done, with or for whom the action is taken and the purpose or outcome to be achieved.  Responsibilities should reflect the talent review competencies.

Grow the Business

70%      Connect, engage, and inspire clients through digital color consultations with the intent to build a lasting relationship with each DIY enthusiast.

Listen and understand each client’s needs; make expert product recommendations, build a customized shopping cart, and ensure the DIY enthusiast is setup for success across every step of their hair color journey.

Provide unrivaled expertise to each client offering advice; troubleshoot color situations to ensure the client achieves a positive outcome.

Demonstrate ‘build the basket’ techniques to offer complimentary products that will further enhance the DIY experience.

Assess the skill level of each client; teach and advise on products and techniques that will ensure their success.

Demonstrate the Sally Engagement Model utilizing tutorials, provide written summary of the consultation and follow up to ensure client satisfaction.

Meet or exceed established metrics, color growth goals.

Grow Team and Culture

15%      Keep abreast of what’s happening at Sally Beauty; demonstrate the CAN DO values. 

Share color expertise and selling techniques across the team of Virtual Color Expert to promote overall team skillset.

Communicate with support center partners on emerging trends, products concerns and client issues.

 

Grow Yourself

15%      complete all required company and vendor training programs.

Seek out internal and external learning opportunities to develop unrivaled expertise in all areas of hair color technical knowledge and selling skills.

Strive for continuous improvement; grow and develop techniques to retain clients and increase sales.

Maintain an active cosmetology license and keep current on trends in the marketplace.

 

Experience and Skills Required          

Indicate the minimum qualifications required to perform the job:  work experience (including type of work and number of years required); education (including desired degree and field of study); specify certificate or license requirements. 

High school diploma or equivalent

Valid Cosmetology Licensed required, with emphasis in Color Theory preferred

Minimum of 2 years retail, customer service, salon, or one year with Sally Beauty

Ability to pass a detailed Hair Color Knowledge Check

Strong professional image and ability to interface positively with clients

Ability to use technology including, software platforms, Microsoft Office, and digital video conferencing systems, clientelling and digital appointment scheduling tools

Strong written and verbal communication skills, at all levels within and outside the organization

Proficient problem solving skills and ability to correct complex hair color situations

Ability to attend virtually or travel to meetings and vendor training, as scheduled.

Is committed to working scheduled hours and has the flexibility to work additional hours based on changing business needs. Weekend, evening and holiday hours may be required.

Strong time management and organization skills and the ability to successfully manage multiple projects at once

Nature and Extent of Direct or Indirect Controls Exercised

□ Task Level High                                  □ Departmental/Division Level High

X Project Level High                              □ Consultative Level High

The amount of discretion or freedom this position has

□ Strict Adherence to Guidelines

X Interprets and Adapts Guidelines

□ Develops and Implements Guidelines

Working Conditions /Physical Requirements       Indicate the normal working environment i.e. office, store, warehouse, etc. as well as any physical requirements required to perform the job duties (lifting requirement, dexterity, etc.).

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc.