Remote
39 days ago
Lifecycle Marketing Manager - Canada Remote

Overview: 

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving your team ample time to focus on hitting your client’s goals. 

We are seeking a Revenue Operations Manager to help deliver outstanding services to the clients in our Marketing Operations line of business. The ideal candidate will have 3+ years of experience managing a Hubspot, Pardot and/or Marketo instance (if client-side) or 1-2+ years of experience managing Hubspot, Pardot and/or Marketo instances (if agency-side).

This person will work directly with the Director of Marketing Operations and should be a growth-minded individual that helps identify opportunities for cross-sell and upsell within existing clients while providing excellent service.

Key areas of understanding that will be of benefit to this role include but are not limited to Lead LifeCycle, Lead Scoring, Lead Routing, Nurture and Email Campaigns, Integrations, ABM and Reporting. 


*This role is titled Marketing Operations Strategist internally*



Role and Responsibilities:  

Serve as both staff augmentation and strategic advisor for marketing operations processes for B2B Tech and SaaS clients

Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business

Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more

Develop deep relationships with multiple contacts within client organizations to ensure that they renew contracts

Direct communication with clients including email, Slack and Zoom

Become an expert in multiple martech and salestech tools so that you can make educated recommendations to clients

Owning tasks and milestones within client projects and seeing those through to their fruition

What You Offer:

Minimum 2-3 years of Hubspot, Pardot and/or Marketo expertise and the ability to own multiple Hubspot, Pardot and/or Marketo instances for our clients

Understanding of how to optimize marketing operations processes that lead to revenue growth for our clients

Data-driven marketer that can help clients curate and optimize their data, build reports and dashboards and help analyze what’s working and what’s not working

The ability to communicate with clients directly, oftentimes with a Director or above level

A desire to learn and grow in your career

Must have agency experience

Must have experience working directly with clients

What Success Looks Like:

The Director of Marketing Operations can assign you with a book of clients to manage and can give you the autonomy and authority to manage client goals and relationships

Our clients stay with us longer and leave more positive feedback in our Net Promoter Score surveys

You’re able to grow the revenue of your existing clients so that we need to hire someone to support you with your clients

Mentoring other new hires as they join the team

What We Offer

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