Lifecycle Marketing Specialist
Removery
Lifecycle Marketing SpecialistAbout Removery
Removery is the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients' removal or fading journeys. With more than 150 studios located in the United States, Canada, and Australia, and over 1 million successful treatments to date, we've raised the standard for the entire industry.
Role Overview
Join us as a Lifecycle Marketing Specialist to execute and optimize customer engagement, retention, and revenue programs across the entire customer journey. Working closely with the Lifecycle Marketing Manager, you'll implement personalized communications, maintain automated journeys, and help drive campaign performance across all lifecycle stages. This role offers excellent growth potential for a data-driven marketer looking to build expertise in lifecycle marketing.
Key Responsibilities:
Lifecycle Program ExecutionImplement lifecycle marketing programs across all customer touchpointsExecute segmentation strategies based on behavior, engagement, and valueMaintain programs across key lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacySupport loyalty and referral program communicationsHelp coordinate studio communications to align with local customer needs
Email & SMS MarketingBuild and deploy sophisticated email and SMS campaigns using AcousticMaintain and optimize automated customer journey workflowsImplement segmentation strategies for personalized content deliveryDeploying A/B tests and tracking performanceEnsure brand voice consistency and compliance across all communications
Customer Experience & RetentionMaintain customer onboarding programsExecute win-back campaigns for at-risk or churned customersManage post-treatment follow-up sequencesDeploy satisfaction surveys and compile feedbackSupport customer advocacy and referral programsImplement retention programs based on treatment progress
Promotional & Revenue ProgramsExecute seasonal promotional campaigns (Black Friday, holidays)Deploy targeted discount and offer communicationsExecute upsell and cross-sell campaignsDeploy package upgrade communicationsImplement reactivation campaigns for dormant customersCoordinate promotional timing with studio operationsSupport new market launch communications
Campaign Analytics & ReportingMonitor campaign metrics (open rates, click rates, conversions)Generate regular performance reportsTrack customer churn patternsProvide insights on campaign performanceSupport data science team with segment implementationMonitor customer retention ratesCompile NPS and customer satisfaction metrics
Platform ManagementDay-to-day management of email/SMS marketing platforms (Acoustic)Maintain database hygiene and list managementMonitor deliverability metricsSupport technical integrations with engineering teamEnsure accurate customer data synchronization
Position Requirements2-3 years' experience in email marketing or lifecycle marketingProficiency with email marketing platforms (Acoustic, Salesforce Marketing Cloud, or similar)Experience with A/B testing and campaign optimizationStrong analytical skills and data-driven mindsetUnderstanding of email deliverability best practicesExcellent writing and communication skillsExperience with marketing automationBasic HTML/CSS knowledge preferred
Note: While we've listed comprehensive responsibilities, we encourage candidates to apply even if they don't have experience in every area. We provide thorough training and mentorship to help you succeed in this role.
Position SpecificsPay: 66-75KStatus: Full-time on-site at HQ in Austin, TXThis role is ideal for a detail-oriented marketer who is passionate about executing data-driven customer engagement programs and ready to grow their lifecycle marketing expertise.
Benefits: Eight (8) company-paid holidays120 hours of accrued paid vacation time8 hours of paid volunteer time annuallyPaid Parental LeaveComprehensive Medical, Dental, and Vision coverage with HRA option, STD, and LTD401K with generous Company Match$50K in Life Insurance, with option to purchase moreTeam Member Referral Bonus ProgramEmployee Assistance ProgramCollaborative work environment promoting diversity and inclusionOngoing Comprehensive TrainingEmployee Emergency Fund for financial hardships
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.
Equal Opportunity Employer
https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf
https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf
Removery is the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients' removal or fading journeys. With more than 150 studios located in the United States, Canada, and Australia, and over 1 million successful treatments to date, we've raised the standard for the entire industry.
Role Overview
Join us as a Lifecycle Marketing Specialist to execute and optimize customer engagement, retention, and revenue programs across the entire customer journey. Working closely with the Lifecycle Marketing Manager, you'll implement personalized communications, maintain automated journeys, and help drive campaign performance across all lifecycle stages. This role offers excellent growth potential for a data-driven marketer looking to build expertise in lifecycle marketing.
Key Responsibilities:
Lifecycle Program ExecutionImplement lifecycle marketing programs across all customer touchpointsExecute segmentation strategies based on behavior, engagement, and valueMaintain programs across key lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacySupport loyalty and referral program communicationsHelp coordinate studio communications to align with local customer needs
Email & SMS MarketingBuild and deploy sophisticated email and SMS campaigns using AcousticMaintain and optimize automated customer journey workflowsImplement segmentation strategies for personalized content deliveryDeploying A/B tests and tracking performanceEnsure brand voice consistency and compliance across all communications
Customer Experience & RetentionMaintain customer onboarding programsExecute win-back campaigns for at-risk or churned customersManage post-treatment follow-up sequencesDeploy satisfaction surveys and compile feedbackSupport customer advocacy and referral programsImplement retention programs based on treatment progress
Promotional & Revenue ProgramsExecute seasonal promotional campaigns (Black Friday, holidays)Deploy targeted discount and offer communicationsExecute upsell and cross-sell campaignsDeploy package upgrade communicationsImplement reactivation campaigns for dormant customersCoordinate promotional timing with studio operationsSupport new market launch communications
Campaign Analytics & ReportingMonitor campaign metrics (open rates, click rates, conversions)Generate regular performance reportsTrack customer churn patternsProvide insights on campaign performanceSupport data science team with segment implementationMonitor customer retention ratesCompile NPS and customer satisfaction metrics
Platform ManagementDay-to-day management of email/SMS marketing platforms (Acoustic)Maintain database hygiene and list managementMonitor deliverability metricsSupport technical integrations with engineering teamEnsure accurate customer data synchronization
Position Requirements2-3 years' experience in email marketing or lifecycle marketingProficiency with email marketing platforms (Acoustic, Salesforce Marketing Cloud, or similar)Experience with A/B testing and campaign optimizationStrong analytical skills and data-driven mindsetUnderstanding of email deliverability best practicesExcellent writing and communication skillsExperience with marketing automationBasic HTML/CSS knowledge preferred
Note: While we've listed comprehensive responsibilities, we encourage candidates to apply even if they don't have experience in every area. We provide thorough training and mentorship to help you succeed in this role.
Position SpecificsPay: 66-75KStatus: Full-time on-site at HQ in Austin, TXThis role is ideal for a detail-oriented marketer who is passionate about executing data-driven customer engagement programs and ready to grow their lifecycle marketing expertise.
Benefits: Eight (8) company-paid holidays120 hours of accrued paid vacation time8 hours of paid volunteer time annuallyPaid Parental LeaveComprehensive Medical, Dental, and Vision coverage with HRA option, STD, and LTD401K with generous Company Match$50K in Life Insurance, with option to purchase moreTeam Member Referral Bonus ProgramEmployee Assistance ProgramCollaborative work environment promoting diversity and inclusionOngoing Comprehensive TrainingEmployee Emergency Fund for financial hardships
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.
Equal Opportunity Employer
https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf
https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf
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