The role
As an integral part of the Consumer Engagement function, the Livestream team is tasked with bringing users closer to our best deals, offering an immersive shopping experience that blends entertainment with exclusive pricing. This team operates LazLive, one of the core channels through which we engage users, delivering content that not only highlights top products but also drives purchasing decisions through interactive features.

Role Overview
We are looking for a Livestream Specialist to join our team, playing a key role in delivering engaging and dynamic live shopping experiences on LazLive. The ideal candidate will have a strong background in customer engagement, business planning, project management, and communications, with a solid understanding of ecommerce platforms and online entertainment.

Key Tasks & Responsibilities

Planning
- Plan for tailored approaches across different presenter types, categories, and executions.
- Content Design & Operations: Oversee platform generated content, and operate governance for user generated content to ensure that LazLive is able to showcase top products, exclusive offers, and brand collaborations.
- Technical Setup & Management: Oversee the technical aspects of LazLive operations as subject matter expert, and troubleshoot technical issues to maintain a smooth viewer experience

Performance Analysis
- Monitor and analyze livestream performance metrics, including viewer engagement, sales conversion rates, and audience retention. Utilize data insights to refine future content, optimize delivery methods, and improve overall effectiveness.

Collaboration
- Work closely with cross-functional teams to ensure livestreams are integrated into broader consumer engagement & commercial strategies

Continuous Improvement
- Stay updated on industry trends, competitor strategies, and emerging technologies to incorporate best practices into livestream sessions. Experiment with new formats and content ideas to keep the livestream experience fresh and engaging for viewers.