USA
1 day ago
LN Concerts, National Marketing Manager, Special Events
Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE JOB The National Marketing Manager will collaborate closely with the National Director of Marketing to create and execute integrated brand marketing campaigns that spotlight meetings and special events hosted at Live Nation’s 150 venues nationwide. This position is a unique opportunity to contribute to the success of special events on a national scale for a diverse portfolio of venues. In this role, you become a key marketing resource for the special events sales and marketing team. Your job duties will play a strong role in enhancing brand awareness, driving lead generation, and sales team support through 360-marketing including digital marketing, partnerships, and content marketing campaigns. WHAT THIS ROLE WILL DO + Develop and execute B2B and B2C marketing strategies to promote special events at Live Nation venues for Private Concerts, Corporate Events, Social Events, Brand Activations, and more. + Plan, execute, and optimize paid media campaigns across Facebook, Instagram, LinkedIn, and other media channels for lead generation and engagement. + Create and edit engaging social media content, with a focus on video for Reels/TikTok, and other platforms while staying on top of industry trends. + Manage graphic design and video editing requests using Adobe Suite, Photoshop, and Canva. + Oversee and negotiate local promotional partnerships and media programs to expand reach. + Partner with the sales team to develop and execute localized marketing plans that drive B2B engagement and bookings. + Manage marketing systems and project rollouts for special events, including marketing software, CRM platform enhancements, survey tools and more. + Maintain strong relationships with internal teams, external partners, and media contacts. WHAT THIS PERSON WILL BRING + 4+ years of work experience in digital advertising preferably in venues, entertainment, hospitality, or events. + Strong knowledge of B2B and B2C marketing strategies for lead generation and revenue growth. + Proficiency in Adobe Suite (Photoshop, Illustrator), Canva, and Microsoft Office applications + Flexibility to travel for attending meetings and events, as needed. + Excellent project management and organizational skills, with the ability to manage multiple priorities and make data-driven decisions. + Must be able to work in a fast-paced environment, be solutions-oriented, and have proven skills in multitasking while exhibiting flexibility. + Self-starter with a growth mindset for trying new, innovative approaches. + Excellent written and verbal communication skills, exhibit good judgment, and exceptional organizational skills. + Bachelor’s Degree. BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days WEALTH: 401(k) program with company match, stock reimbursement program FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment OTHERS: Volunteer time off, crowdfunding match EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis. HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. ---------- The expected compensation for this position is: $60,000.00 USD - $75,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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