Ref: 30368
Hours: Full-time
Contracted Hours: 39 hours per week
Contract Type: Permanent
Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN
DescriptionJoin the team at Pets at Home as a Local Marketing Manager, where you'll lead and deliver local marketing plans for all our new Pet Care Centres and Vets practices as well as our locations who are extending or having a new look.
About the Role
As the Local Marketing Manager, you'll be responsible for branding updates, refurbs, extensions, relocations, new openings across our Pet Care Centres (PCC) and Vet Practices. The role is pivotal in executing multi-channel campaigns to support our Pet Care Centres and Vet Partners in their local communities.
The role will require you to work on a hybrid basis (two days per week) from our Support Office in Handforth (Cheshire).
Key Responsibilities will include:
Developing and implementing end-to-end marketing campaigns, tools and launches for all, new openings, extensions, refurbs, relocations and rebranded locations.Leading and developing multi-channel marketing campaigns including digital marketing, CRM, OOH, press, doordrops, launch events and social mediaContinually improving marketing toolkits to drive best-in-class marketingProject managing & leading cross functional teams to create and deliver marketing support activities, ensuring timely and impactful delivery for our estate programmeWorking with local media agency to identify innovative ways to reach local communitiesImplementing continuous test and learn approaches to trial new marketing strategiesOptimising local campaigns and reporting on marketing activities and resultsManaging budgets and ensuring cost-effective programsManaging and developing one direct report, fostering their growth and developmentCollaborating and engaging key stakeholders to support and deliver the marketing plan
About You
A proactive local marketing expert with extensive hands-on multi-channel marketing experience across paid, earned and owned channelsProven track record in delivering impactful marketing activity at both national and local levelsSelf-starter with strong organisational skills and the ability to multitask, prioritise, and meet tight deadlinesStrong stakeholder management skillsTeam management and development experienceCommercially astute with budget management experienceExceptional written and verbal communication skillsExperience in local/regional marketing and working across a multi-site retail operation or account management is preferred
Why Join Us?
Be part of a team that’s dedicated to making a difference in pet care communities. At Pets at Home, you'll have the opportunity to drive impactful marketing initiatives, develop innovative strategies and support our mission to deliver exceptional pet care.
Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Apply Today! Ready to lead our local marketing efforts and create a lasting impact? Join us and help shape the future of pet care!
Organisation: Pets at Home
Date Posted: 11-02-2025
Expiry Date: 11-03-2025