RaceTrac Company Overview

Job Description:

The Manager, Loyalty & Experience will lead and optimize our Gulf Pay loyalty and mobile payment program. The ideal candidate will develop, manage, and enhance initiatives designed to drive customer retention, engagement, and advocacy. This role requires a blend of strategic thinking, data analysis, and a deep understanding of customer behavior to build and execute a comprehensive loyalty strategy.

Responsibilities:

Develop and execute initiatives to support the loyalty strategy and deliver against revenue and profit projectionsContinually refine programmatic elements & experiences to optimize and drive incremental revenue growth through higher member engagementDevelop a strong understanding of loyalty members using data from a variety of sources and use data to paint a clear picture of program performance, member behavior, and opportunities to grow incremental revenueLead daily operations and partner with 3rd party vendor, payment partners, customer service and field team to ensure product and program is meeting desired needs and outcomesTrack and analyze key performance indicators to help identify areas of improvementWork closely with creative and content to develop various campaigns throughout the yearIdentify effectiveness and impact of campaigns through tracking and analysis, and optimize accordinglyWork closely with cross-functional teams to provide thought leadership on program and identify opportunities to drive and support company initiativesPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Qualifications:

5+ years of experience in Loyalty or Strategy with experience designing and deploying a complex, multi-channel loyalty program (ideally, both acquisition and retention-focused). Program design utilizing a variety of messages, incentives, rewards, and products to establish and enhance purchase and visits over time. These programs should include multi-channel tools for building and driving engagement and loyalty, supported by the most sophisticated segmentation, analytics, and marketingExhibit strong analytical abilities for synthesizing complex data and translating data into a compelling story and measurable business caseProven success in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM tools

All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.