Who We Are

At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle – that’s why we take extra steps to brighten peoples’ days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.   

Join Our Team!

We're looking for an experienced Loyalty Communications Manager who has a strong project management skillset, a passion for loyalty campaigns, and experience in SMS marketing. In this role, you’ll have the opportunity to define the vision/strategy for the SMS channel and manage our relationship with the provider, help define the owned channel strategy with the Retail Media Network team, and collaborate with the Loyalty CRM team to develop targeted/personalized communications that drive meaningful behavioral changes and measurable business outcomes.

Our ideal candidate would be:

Loyalty communications strategist – experience in managing and executing omnichannel loyalty campaigns to drive key priorities for the organization and desired customer actions on a campaign-by-campaign basis; strong understanding of audience segmentation. Project manager – strong project management skillset; able to establish ownership of the SMS channel and define standard operating procedures, create project plans with clear tasks, manage timelines, prioritize work effectively, and communicate effectively to set clear expectations with stakeholders. Proven collaborator – able to get things done without formal authority; working across internal and external partners, geographies, and levels across the organization to build a positive connection with our members via compelling owned channel campaigns and experiences. Strategic thinker & innovator – able to define the strategy, vision, and roadmap to evolve our owned channel capabilities and experiences to meet business needs and objectives.

What You Will Do

Here are just a few ways that you’ll help make journeys better:  

SMS Project Management

Planning & intake management: Act as the primary point of contact for the SMS channel. You start by understanding the business needs and objectives and then gather and share necessary information for successful campaign execution.Campaign development, management, & optimization: Manage the SMS campaign cycle from end-to-end. Establish SMS standard operating procedures to ensure the seamless, end-to-end execution of campaigns. Work with the loyalty team to develop omnichannel campaigns as well as a measurement plan to effectively evaluate and measure the outcome. You’ll need to become an expert of our capabilities and capacity to effectively contribute to the development.Collaboration: Work closely with internal teams, including Marketing & Brand Creative, Loyalty Operations, Member Experience, Customer Analytics, and Legal to manage the full end-to-end campaign process to ensure seamless and timely execution of the SMS campaigns. Work closely with external teams, including the SMS provider, to manage any obstacles that may arise during the SMS campaign development process.Change Management: Effectively manage changes in project scope, schedule, and costs, ensuring stakeholders are informed and aligned.

CRM Strategy & Support

Partner with internal team members and oversee the execution of omnichannel loyalty campaigns and experiences; support the execution/optimization of targeted/personalized communications, national campaigns, and other ad-hoc communications.Manage the implementation of new SMS keywords, ensuring the proper user flows and scenarios are in place to deliver a seamless customer experience.Define the vision and strategy for the SMS channel; partner with the Product team to evolve our SMS capabilities and help build a multi-year roadmap.Parter with the Retail Media Network team to define our owned channel strategy and build a roadmap to evolve our capabilities and experiences overtime.Help maintain the loyalty campaign calendar to understand/evaluate customer impact from all communication channels across campaigns as well as to set clear expectations with stakeholders.Leverage A/B testing to continually optimize results.

Ad-hoc Responsibilities

Derive insights from dashboards; effectively translate analytics into clear insights and actionable recommendations.Monitor and share industry trends and best practices.Ad-hoc problem solving and day-to-day tasks as needed to support the needs of the team.Flexible with working hours to support global ways of working.

What You Need

We want you to join our team! Here’s what we’re looking for:

Bachelor’s degree in Marketing, Business, or related field preferred.3-5 years of experience in overseeing omnichannel campaigns is required; experience working with loyalty programs is strongly preferred.Strong knowledge of TCPA Guidelines and Regulations, mobile marketing/SMS marketing trends, and the technicalities of SMS marketing.Ability to monitor the loyalty campaign calendar & SMS schedule, maintain the SMS budget, track volume and cost projections, and report back to the business.Experience with audience segmentation/lifecycle management. Experience with acquisition/conversion is preferred.Strong project management, organizational, and coordination skills to deliver effective campaigns to target audiences.Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment.Experience in managing complex projects.Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly.Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products.Must be able to perform the essential duties and responsibilities as described above. Must be able to follow state, federal and company guidelines. Must be able to always maintain a positive team attitude and professional demeanor.

What’s in it for you!

Competitive Salary.Complete benefits packages (medical, dental, 401k, employee stock plan, etc.).People Perks which allows for great discounts on food and fuel.Vacation / PTO time.Work in a collaborative, dynamic and high performing team.Work for a leading, innovative, and growing company in convenience stores operations.Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner.Tuition reimbursement of $5,000 per year.Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.

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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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