RaceTrac Company Overview

Job Description:

The Loyalty Marketing Specialist is responsible for campaign execution through owned channels for RaceTrac Rewards members. This role will report to the Senior Manager, Loyalty & CRM and will collaborate with a cross-functional team to create, test, and deploy campaigns in owned digital channels.

Responsibilities:

Acts as the RaceTrac Rewards program and campaign administrator and is responsible for implementing core program changes and executing campaigns that will activate, grow, retain our members Assists in ideating and owns the scheduling and deploying of owned campaigns that will leverage consumer data to increase brand loyalty and purchase frequencyOwns the marketing calendar and project management for owned channels and ensures on-time and accurate deployments for all Promotions, RaceTrac Rewards and Brand campaigns.Co-leads and manages the development and execution of loyalty campaigns through owned channels, initiatives and updates including CRM (email, push, rich messaging, SMS, etc.), website and mobile app.Partners with Brand Manager and Promotions Manager to align marketing campaigns against priorities/brand content for all owned channels and to tell the brand story in a digital environmentManages ongoing loyalty offer deployment coordination, aligning with brand strategy goals and objectives to drive sales, customer retention, frequency, and customer life-time value.Acts as Quality Assurance lead on loyalty marketing, offers and promotionsPartners closely with IS business partners on any new campaign and/or core program functionality and updatesReviews creative and acts as subject matter expert with channel best practices, brand guidelines and customer journey paths to mitigate potential issues for the customer experienceProactively recommends optimizations and enhancements to testing plans, segmentation, creative and templates that positively impact the customer experience and business performanceCollaborates with internal Analytics/Insights teams to establish success metrics for campaigns and to determine the impact loyalty marketing tactics have on strategic initiativesAssists in pulling weekly/monthly and ad-hoc reporting for loyalty and campaigns and deeper analytics in partnership with marketing analytics, as needed.Acts as the liaison between the guest engagement team to ensure guest feedback is received and issues resolved related to the loyalty program and/or loyalty marketing campaigns.Administers loyalty program mechanics and program oversight within the loyalty platform.

Qualifications:

Bachelor’s Degree from a 4-year College or University in Marketing or equivalent experience preferred1+ years of experience in the marketing function of a brand-driven company; marketing agency experience a plus.Familiarity with channel marketing best practices (ie. email, mobile, web).Experience implementing omnichannel campaigns in loyalty/CRM/customer engagement platforms or other content or offer management platforms.Proven project management experience, along with the ability to manage multiple projects during any given timeEffective written and oral communication skills with the ability to build strong working relationships Ability to identify, build and maintain effective relationships with key stakeholders