**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** Enable best use of data and technology to impact media and audience strategies for top brands: + Facilitate the integration of audience data into the media planning and execution processes + Work with Strategy, Investment, Analytics and Ad Tech teams to translate the client goals and objectives into actionable data applications through the data and tech relationship + This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person **Responsibilities** + Help clients launch and manage data operations (CDP & internal audience tools) and audience-based technology solutions across display, video, social, mobile and offline media. + Execute on audience data to impact media strategies based on overall objectives. + Support Audience team in the development of audience strategy, audience definition, audience build in platform(s), audience analysis, audience push to media partners, etc. + Maintaining knowledge of current AdTech/Martech Ecosystems trends. + Support and/or manage writing of media documents (timelines, POVs, RFPs, presentations, etc.) + Integrate with the Media and Strategy teams to make data management a central resource for smarter planning. + Act as internal resource to demonstrate agency knowledge of data strategies. + Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups (may include participation in the development and analysis of custom research initiatives to measure audience + campaign performance). + Collaborate with cross-functional teams to identify data-based solutions and develop reporting dashboards critical to the business + Other responsibilities, as assigned. **Qualifications** + B.A. or B.S., preferably in Marketing, Advertising, or Data Science + 5+ years of professional experience preferred in digital media, ad technology, ad operations, or analytics + Excellent interpersonal, verbal, written communication, and presentation skills + Excellent project management, organization, analytical, and communication skills + Excellent presentation skills, including the ability to create and deliver clear, concise, and powerful proposals and presentations to clients + An insightful thinker who brings sharp analysis and a strong point of view to their work, and rapidly translates insights into strategic business recommendations + An adaptable self-starter who asks thoughtful questions and is eager to find opportunities and solve them with user insights and data + Background in digital work: DSPs, third party audience data, OLV cross screen, data and/or analytics, etc... + Strong attention to detail and understanding sense of urgency + Experience managing multiple, competing priorities, duties and/or projects + Ability to thrive in a fast-paced deadline-driven environment + Experience with Nielsen/IRI Data + Experience with Tableau + Experience with SQL/Python is a plus (not required) + Competency in Microsoft Office Suite including Excel and PowerPoint **Additional information** **Responsibilities/Qualifications Beyond General Job Description:** + A successful candidate will have a strong desire to learn about new technology, a zeal for asking questions and interrogating methodology, and for ideating and building new solutions to address client needs / goals. **Why Apply for This Role:** + Opportunity to see first-to-market solutions and pilot on client businesses + Depth and breadth of subject matter expertise to be gained, no matter where the candidate is starting from + High impact/high visibility role on top account within Publicis organization – opportunity to grow Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $87,210 - $125,265 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/18/2025. All your information will be kept confidential according to EEO guidelines. \#LI-JL2