This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
The Marketing Intelligence & Strategy Manager possesses extensive knowledge of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively with Brand teams and CMOs, Market Research, MAS Measurement and Analytics, Media, CRM, Site and Leads teams to provide holistic performance measurement, insight generation and recommendation development for campaigns, brand positioning, equity and creative performance.
There are 2 Openings: OnStar/MYC/Loyalty and Divisional Brand.
They will serve as the lead point of contact for one of our key divisional brands (e.g. Buick/GMC, Chevrolet) or our Onstar and Loyalty marketing teams . Their work focuses on campaign measurement, performance reporting, brand strategy development that rests on data storytelling, insight & recommendation creation. They will lead both GM and contractor teams (multi-layer) that will drive towards MSI’s vision of being a consumer centric source of competitive advantage in holistic marketing performance measurement.
Key roles and responsibilities include:
Provide marketing performance insights for vehicle lines of business (LoB’s) or Onstar with the goal of improving consumer experiences and increasing sales opportunities.Develop media and brand strategies with LoB Brand leadership by leveraging multidimensional marketing insights to shape and drive the strategy and its story.Distill multiple marketing data sets and reports into actionable insights and recommendations, expert storyteller with strong commercial acumenLead reporting updates to CMO/Owner Growth, provide US & Global POV in CEO update materials as neededLink to common brand measurement approaches, envisioning and maximizing dashboards and reportingEnsure brand teams follow briefing and measurement guidelinesWork across measurement teams (MAS, GMR, Media, Other) to develop holistic performance measurementEducate business partners on GM’s HVB, Demand Spaces, Creative and Growth frameworks (e.g. EV Maturity Model), while also providing oversight across media, site journey and other performance measurements, ensuring alignment of Key Performance Indicators, advising how campaign measurement can deliver better decisions.Proactively work with marketing leads and key stakeholders to identify opportunities to improve conversion of key funnel activities, media creative, digital engagement and brand commercial/media strategy.Lead annual learning agenda development across channels (i.e. CRM, media, and site), taking those goals to measurement and research teamsPartner with research and creative agencies and other brands to support capabilities and initiativesConsult on brand tagging, working with Martech on implementation and troubleshooting to ensure marketing efforts are measured accurately and appropriatelyDevelop and grow our MSI Leads and analyst capabilitiesAdditional Job DescriptionQualifications / Demonstrated Experience:
Bachelor Degree8+ years’ experience with automotive analytics or marketing analyticsProven leadership skills, either directly, through mentoring/coaching others, or leading cross functional teams beyond direct leadership lineExperience in strategy and commercial business reportingDeep understanding of marketing performance measures, strategic insights and optimizationStrong understanding of marketing disciplines (online/offline, creative, measurement, etc..)Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences)Demonstrated thought-leadership in developing data-driven strategic and tactical recommendationsStrong presentation and problem-solving skillsA consumer-centric, results-driven mindset - with a portfolio of achievements to back it upDemonstrated ability to work proactively and independently while also guiding strategy and collaborating with stakeholders to share ideas and solve problemsHighly organized and process-orientedEasily able to manage and prioritize multiple high priority projectsComfortable establishing and enforcing new standards and processes to ensure alignmentMarketing/sales/research background/experience is an added advantage for the incumbentCompensation:
The expected base compensation for this role is: ($116,100 - $181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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