Coppell, Texas, United States
9 hours ago
Manager, Brand Marketing
If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! We're not just the pioneers of the nutritional smoothie; we're the champions of inspiring people to live a healthy and active lifestyle. With over 1300 stores and counting, we’ve grown to become the largest nutritional smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients, and blend with a purpose. At Smoothie King, we're serious about our clean ingredients and passionate about our guests' health and wellness journeys—but that doesn't mean we don't know how to have a good time. Here, you'll find work that's equal parts challenging and rewarding, all within a culture that's as amazing as our smoothies. We're committed to continuous improvement, achieving our goals, and fostering a supportive and collaborative environment where every team member can thrive. Overview We are seeking an experienced Brand Marketing Manager to join our Marketing team. The ideal candidate will contribute to the success of Smoothie King by playing a key role in the development, evolution, and management of our marketing window activation plans and organic social media strategy. This role is responsible for integrating key activation plans across all channels, and managing the strategy and day-to-day execution of organic social media including influencers and ambassadors. Develop and execute marketing strategies and tactics that support Smoothie King’s mission and vision to be an integral part of our guests’ healthy and active lifestyle. Ensure all marketing strategies and tactics align with brand guidelines to deliver ongoing brand awareness. Cultivate and lead day-to-day brand activation activities, bringing innovative thinking to tactics and integrating across all communication channels to enhance brand awareness, engagement, and loyalty. Apply expertise in communications strategy and planning, social media strategy and content creation, and cross-functional collaboration, while maintaining a strong work ethic, a supportive approach, and the highest level of professionalism. Drive social media strategy to support overall brand goals and KPIs. Manage the day-to-day execution of the social strategy supporting key initiatives including major marketing window campaigns, activation, partnerships and test programs. Manage the social media agency related to ongoing deliverables for the social media strategy. Serve as the in-house social media expert, including ambassador and influencer relationship management. Leverage data, insights, and measurement tools to evaluate potential influencers and ambassadors pending key marketing goals. Act as a liaison with cross functional teams, including R&D, Partnerships and Legal, for social or brand-related shoots featuring products Manage existing strategic partnership relationships to ensure compliance with requirements related to social, email and website content support. Responsibilities Motivated professional focused on strategic communications and social media bringing experience across multiple brands. Exceptional written and verbal communication with strong organization and project management abilities. Deep understanding of current trends in the health and fitness space. Expertise in developing, executing, and evolving social media strategies to align with business goals. Skilled at developing networks, building alliances, and engaging in cross-functional collaboration to align stakeholders. Ability to think creatively, take initiative, and work independently, while also collaboratively across multiple organizational departments. Proven experience working with key internal and external stakeholder groups, including leadership. Promote the culture, values, and mission of Smoothie King. Qualifications A Bachelor’s degree in Marketing or Communications, required. Minimum of 4 to 6 years’ of progressively responsible and relevant experience working in marketing/communications, public relations, or another related field. Experience serving as key point of contact on strategic relationships. Advanced computer proficiencies in MS Office, Adobe Creative Suite, and other software including CRM systems. Strong preference for candidates with experience in the QSR or food & beverage industry. Personal passion for health and fitness is a plus. What We Offer Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. Our Mission Inspire people to live a healthy and active lifestyle. Our Vision To be an integral part of every health and fitness journey. At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day. The foundation of our diversity efforts is closely tied to our core values, which includes “We Are Better Together” and “We Do the Right Thing”. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our Human Resources Department at 214-935-8900 and direct assistance will be provided.
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