Job Posting Title:

Manager, Business & Digital Analytics, Disney Cruise Line

Req ID:

10099846

Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Consumer Insights, Measurement, & Analytics (CIMA), part of the Walt Disney Parks and Resorts Global Marketing & Sales organization, informs strategy development and decision-making through holistic data integration, objective data analytics, and actionable recommendations. Within CIMA, the Digital & Travel Operations Analytics (DTOA) team is focused on leveraging best practices in data analytics to capture data, perform analysis, and optimize our websites and call centers to drive Guest satisfaction and business outcomes.

We seek an enthusiastic and talented Manager, Business & Digital Analytics to support Disney Cruise Line and the global expansion of the company’s fleet. The ideal candidate will be passionate about analytics, digital technology, and telling stories with data. In this position, you will be critical in delivering accurate, insightful analysis to drive organizational decision-making through data management and innovation. You must be comfortable working with diverse partner teams in a fast-paced environment, conducting planned and ad hoc analyses, preparing reports, and communicating insights to various audiences.

Responsibilities:

Interpret and report on digital performance as part of a holistic business story, inclusive of observations, key insights, and recommendationsUnderstand business objectives and lead deep-dive analyses of product and feature launches for web and app analyticsAct as subject matter expert of Adobe Analytics implementation strategy and best practicesSupport business units, digital product managers, and other partners through regular reporting as well as ad-hoc analysisDeliver campaign analytics support to measure the impact of marketing tactics specific to digital product engagement and commerce-focused measures of successWork with other analysts to advance their data-driven storytelling and presentation skills to refine each analysis to match the audienceRecommend optimization tactics based on analytical findings and drive actionOversee development and maintenance of digital reports across Disney Cruise Line geographic regions for web and app dataDemonstrate attention to detail in quality assurance of data deliveryFinding areas of opportunity for efficiency and automationCoordinate with implementation specialists and developers to deploy and maintain accurate analytics trackingLeverage a combination of Adobe Analytics and database tools to explore and analyze dataDevelop relationships with partner business teams and analytics teams to enable holistic storytellingCreate compelling presentations to highlight analysis and tell the storyProactively drive innovation in the digital analytics spaceMaintain documentation on current and historical internal and external factors that drive trends

Requirements:

5+ years of analytical experience3+ years of digital analytics tool use, such as Adobe Analytics or Google AnalyticsExperience defining website analytics tracking requirementsIndependent time management and prioritization skillsAbility to derive actionable insights from data and effectively guide decision-makingStrong understanding of segmentation as it relates to web analytics core principlesAbility to excel as a team player in a fast-paced, cross-functional environmentExcellent written and verbal communication skillsExpert knowledge of common digital analytics KPIsProactive problem-solving and critical-thinking skillsAbility to own projects from discovery through completionAbility to function in an environment of ambiguityKnowledge of fundamental relational database conceptsKnowledge of AB Testing conceptsKnowledge of statistical conceptsEmbodies integrity with responsibilityProficient in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

Master’s degree in mathematics, data science, or business analytics8+ years of analytical experienceProficient in Adobe Analytics tools (Workspace, Report Builder, Data Warehouse, etc.)5+ years of digital analytical tool use, such as Adobe Analytics or Google AnalyticsAdobe Analytics or Google Analytics CertifiedExperience with tracking apps in Adobe AnalyticsExperience with statistical analysis methodsExperience leading cross-functional teamsExperience working within agile project management frameworksExperience in the travel industry, preferably in eCommerceExperience in market research and consumer behavior analysisExperience working with outside vendorsExperience managing online and offline data sets

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

DCL Shoreside

Job Posting Primary Business:

DCL Entertainment

Primary Job Posting Category:

Customer Research Analytics & Modeling

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Singapore, Singapore

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-14