About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.  It’s official: Bazaarvoice is a in the , , , Lithuania, France, Germany and the !
Who are we looking for?A Campaign Manager responsible for developing and implementing top-notch brand and demand campaigns across multiple channels. This position demands excellent team and project management abilities, a keen eye for detail, and a deep enthusiasm for crafting compelling customer experiences that lead to conversions.
Key Responsibilities:Leadership and Team Management:Lead a team of campaign specialists in building and optimizing smart multi-channel campaigns.Provide the team guidance, support, and mentorship to ensure campaign success.Campaign Development and Optimization:Develop end-to-end marketing campaigns across various channels to achieve business objectives.Oversee and optimize global email calendar.Monitor campaign performance in real time, analyze data, and optimize strategies for maximum effectiveness.Strategic Planning and Recommendations:Actively participate in integrated planning processes.Provide strategic recommendations to optimize campaign effectiveness and ROI.Continuous Learning and Innovation:Stay updated on digital marketing trends, tools, and best practices to drive innovation and results.Implement innovative strategies and tactics to enhance campaign performance.Cross-Functional Collaboration:Collaborate with cross-functional teams to integrate digital marketing activities into overall campaign strategy and execution.Work closely with various departments and stakeholders to inform, collaborate, and fine-tune campaign design, execution, and adaptation.SEO/PPC Strategy and Conversion Rate Optimization:Partner and collaborate with the digital team on an aligned SEO/PPC strategy and conversion rate optimization experimentation.Shopper Journey Mapping and Strategy Planning:Map smart shopper journeys to move people from awareness to purchase to advocacy.Extend customer journey mapping to media, content, campaign strategy, and outcome (KPIs, etc.)Quality Review:Review the campaign team’s work and reporting and confirm alignment with the plan.Flag and correct any issues found during review to ensure smooth launches and clean data. Test-and-Learn Strategy Implementation:Create a data-informed approach and manage a test-and-learn strategy across channels to drive higher engagement, conversion, and ROI.
Necessary Skills and Experience:5-7 proven years of experience in developing and executing integrated marketing campaigns.Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.2-3 years of team management experience in a matrix global organization is desired.Proficiency in marketing automation tools such as Marketo and Salesforce.Strong analytical skills to track campaign performance metrics and make data-driven decisions.Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau) to track campaign performance and ROI.Experience in budget management and resource allocation for marketing initiatives.Collaborating effectively with cross-functional teams, including sales, product, and creative departments.Excellent communication and presentation skills, both written and verbal.Flexibility to adapt to changing priorities and market dynamics.Knowledge of industry trends and best practices in marketing and advertising.Knowledge of CRM systems (e.g., Salesforce) and integration with marketing platforms for lead management and attribution is desired.
Additional Details:Hybrid | Full Time | BengaluruWorking hours: Monday and Friday IST hours | Tuesday-Wednesday-Thursday 4 hours IST with 4 hours US overlap (6:30-10:30 pm IST / 8-12 am CT)#LI-Hybrid #LI-SR1
Why join Bazaarvoice? Customer is keyWe see our own success through our customers’ outcomes.  We approach every situation with a customer first mindset. Transparency & Integrity Builds TrustWe believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance. Passionate Pursuit of PerformanceOur energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we’re laser focused on our mission. Innovation over ImitationWe seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage. Stronger TogetherWe bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams.  As a stronger company we build a stronger community. Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.