We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is nearly 60 years in the making—and our story is still unfolding.
We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Manager, Digital Marketing
The Manager, Digital Marketing is responsible for the project management, analysis, and day-to-day QA of agency execution across brands (Crate & Barrel, Crate & Kids) for Digital Media to drive overall company traffic, sales, and customer development targets through obsessive data-driven optimizations tailored by customer type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.).
This is a hybrid position that currently works 4 days per week in the Northbrook, Illinois office.
What you'll do...
Manage program budgets, pacing along with reporting and analysisOversee key vendor and agency relationships, ensuring effective collaboration and execution.Enhance digital media programs by using state-of-the-art tools and automation whenever possibleDrive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via obsessive data-driven optimizations tailored by customer type, category, and channel, coupled with an always-on test and scale mentality (AI, Betas, etc.)Serve as an expert on digital media within the company and create awareness of its opportunities and challenges
Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimizationWork cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc.Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-makingPartner with marketing analytics and customer analytics teams to refine tactics and improve campaign performanceLeverage Media Mix Modeling to optimize media mix and allocation for maximum ROIWork toward automation of repetitive daily/weekly/monthly tasksCollaborate with Creative on ad development and testingPartner with Media agency to improve overall brand visibility and drive maximum efficiencyContinuously develop ways to improve the program using state-of-the-art tools and automation whenever possibleParticipate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic effortsSustain effective relationships with key business partners (internal business units, external parties, outside vendors)Manage a team of professionals and is responsible for these associates' overall direction, coordination, and evaluation
What you'll bring to the table...
Ability to serve as Digital Media expert including...Social: Meta, Pinterest, TikTokProgrammatic: DSP Knowledge (V360, Tradedesk, Amazon), CM360 / Campaign Manager 360, LiverampVideo, Audio, and Display: both in-house and with agency partnersExperience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achievedAttention to detail and the ability to manage multiple projects at onceEager to learn with a proactive vs reactive mindsetStrong analytical skills with a proven record of finding insights by analyzing dataStrong project management skillsUnderstand customer needs and trends for our core consumerWe'd love to hear from you if you have...
5 years experience in Digital Marketing, Digital Media or Paid Social, eCommerce, Analytics or a related fieldBachelor’s degree in Marketing, Advertising, Economics or Finance preferred or equivalent work experienceAdvanced proficiency in Excel requiredProficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes Familiarity with Google Ad Tech Stack a strong plusRetail experience with Digital Marketing a plus#li-hybrid