Overview Impact the Moment At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. How can you make an impact? The Digital Reporting & Insights Manager will work closely with business marketing and web experience teams to understand business requirements, analyze digital activities across multiple channels, and make data-informed optimization recommendations to improve performance results. This position will define the analytics approach and measurement standards. This Digital Reporting & Insights Manager will be responsible for the design, development and maintenance of performance measurement dashboards and related analyses to assess the effectiveness of digital initiatives and identify areas for optimization (actionable insights). This individual will analyze online user behaviour, campaign performance and customer satisfaction. Working closely with the technology teams to integrate multiple data sources and ensure continuous improvement of the data analysis tools and processes. The individual will be part of the COE Digital team that will work collaboratively with other teams to effectively support data driven decisions on the website. This position is remote and candidates must be authorized to work in the United States. What you will be doing: Evaluate digital/eCommerce performance, developing actionable insights to improve conversion goals (revenue or lead generation) and enhance user experience and customer satisfaction Create and share website analytics reports using tools like Adobe Workspace, Tableau, or Domo, focusing on customer experience and satisfaction metrics Analyze digital marketing efforts, providing recommendations for campaign optimization and identifying key data trends for performance improvement Collaborate with technical teams to identify data sources (e.g., Adobe Analytics, sales feeds, survey data) and work with stakeholders to define reporting requirements and enhancements Conduct competitive benchmarking, stay updated on industry trends, and lead data-driven decision-making processes to optimize web/eCommerce outcomes What you’ll need to be successful: 3+ years of experience in data analytics or similar functions with a focus on e-commerce analysis and insights High proficiency using analytics, reporting, and data visualization tools (ie Adobe Analytics, Tableau, Alteryx) SQL skills Advanced expertise in MS Excel, PowerPoint Bachelor's degree; Master's degree preferred Why work for us? At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence. The pay range for this position is between $82,150-$125,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings. McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 48338