We at VF Corporation are seeking an experienced Head of E-Commerce & Digital to lead and scale our digital business in Turkey.

About The Role

This individual will be responsible for developing and executing the e-commerce and digital strategy across VF’s portfolio of brands (Vans, The North Face , Timberland, Eastpak), driving online sales, optimizing digital marketing, and enhancing the customer experience.

Key Responsibilities

 E-Commerce Strategy & Business Growth

• Develop and implement the e-commerce strategy for Vans, The North Face, Timberland and Eastpak in Turkey, ensuring alignment with global and regional objectives.

• Drive online sales and profitability across e-commerce platforms and marketplace partnerships.

• Manage the e-commerce business, ensuring revenue growth and profitability.

• Identify and expand new digital business opportunities, in alignment with the country brands lead, including third-party marketplaces, and omnichannel integrations.

Digital Marketing & Performance

• Lead performance marketing strategies, including SEO, SEM, paid social, email marketing, and affiliate programs.

• Optimize digital campaigns for traffic acquisition, conversion rate improvement, and customer retention.

• Leverage data and analytics to drive personalization, improve customer journeys, and maximize ROI.

• Collaborate with brand marketing teams to ensure consistency in messaging and storytelling across digital touchpoints.

 Customer Experience & Omnichannel Integration

• Enhance the online shopping experience, ensuring a seamless and engaging customer journey.

• Partner with retail teams to create synergies between online and offline channels.

 Technology, Operations & Team Leadership

• Work closely with third parties IT and digital product partners to enhance platform capabilities and site performance.

• Oversee e-commerce operations, including fulfillment, logistics, and payment solutions, ensuring efficiency and scalability.

• Lead, mentor, and develop a  e-commerce team of 2 .

• Stay ahead of industry trends, emerging technologies, and consumer behaviors to drive innovation.

Qualifications & Experience

• 8+ years of experience in e-commerce, digital marketing, or related fields, preferably in fashion, retail, or consumer goods.

• Proven track record of driving e-commerce growth and managing P&L.

• Strong understanding of digital marketing, performance analytics, and customer experience optimization.

• Experience with marketplace management and omnichannel strategies.

• Ability to work in a fast-paced, matrixed organization and collaborate across functions.

• Strong leadership, analytical, and problem-solving skills.

• Fluent in Turkish and English.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com