At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements.

Come join us in delivering better outcomes for our clients around the world!

As a Manager, Executive Social Media Strategy & Engagement within the Global Social Media team at Franklin Templeton, you will promote and measure employee advocacy and engagement on social media platforms, primarily LinkedIn. You will support our employee advocacy and senior leadership efforts, provide internal education and guidance, manage the senior leadership social media programs, and ensure adherence to controls and guardrails to protect our employees and the firm. This role offers the opportunity to leverage your deep understanding of social selling, content creation, social media analytics, and B2B marketing in a dynamic and collaborative environment.

What are the ongoing responsibilities of a Manager, Executive Social Media Strategy & Engagement?

Provide guidance, support, and guardrails for employees regarding social media practices

Oversee and execute the onboarding and off boarding of program participants

Communicate updates of program progress and results, providing consistent measurement

Create and maintain employee forward-facing editorial calendars for Ambassador programs, with coherent content pillars

Create and publish content on behalf of the Ambassadors, ensuring high-quality visuals and graphics alongside strong copywriting

Analyze program performance, providing insights and recommendations for continuous improvement

Conduct training sessions to educate employees on the firm’s social media policy, ensuring employees are well-informed and compliant with social media guidelines

Collaborate with key partners across risk, controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements

Oversee industry trends and platform updates

Foster a collaborative and creative work environment, encouraging innovation

What ideal qualifications, skills and experience would help someone to be successful?

Enthusiastic team player who can work closely with senior stakeholders across several departments including: C-Suite, distribution, sales, compliance, legal, technology, communications, marketing, and risk

Bachelor’s degree or equivalent experience

8+ years of professional work experience

Significant experience working in Social Media and/or in Executive Communications and in-depth knowledge of LinkedIn and its capabilities, including experience with Hearsay

Experience building out social media employee advocacy programs, primarily on LinkedIn

Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity

Sound judgment and high-quality written, verbal, and interpersonal communication skills

Ability to cultivate relationships in the firm across divisions and lines of business globally

Strong knowledge and passion for keeping up to speed on the social media landscape

Strong organizational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results

Familiarity with social media publishing and analytics tools (Hearsay, Sprout, etc.)

Proficiency with Adobe Creative Suite preferred

Financial Services experience preferred

Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary—designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $110,700 – $143,000.

#LI-Hybrid

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.

Highlights of our benefits include:

Three weeks paid time off the first year

Medical, dental and vision insurance

401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits

Employee Stock Investment Program

Learning and Education Assistance Program (LEAP)

Purchase of company funds with no sales charge

Onsite fitness center and recreation center*

Onsite cafeteria*

*Only applicable at certain locations

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. 
 
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.