Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

 

The Manager, Global Licensing & Partnerships at Krispy Kreme will be responsible for managing strategic licensing and partnerships to support global innovation plans and drive revenue growth. Reporting to the Senior Manager of Global Brand Strategy, this individual must be experienced in brand management, business development, and can cultivate and maintain relationships with cross-functional team members and external partners. This team member will leverage their expertise to identify, negotiate, and execute licensing agreements and partnerships that align with Krispy Kreme's brand values and business goals.

 

A TASTE OF WHAT YOU WILL BE DOING:

Planning:

Identify and evaluate potential partners and licensing opportunities to expand Krispy Kreme’s brand presence and drive revenue growthCollaborate with key stakeholders in identifying annual licensing revenue targets, and continuously track towards financial goals Partner with key stakeholders and cross-functional partners to develop and update Krispy Kreme branded decks and sizzle reels to strengthen partnership proposals

 

Relationship Management:

Cultivate and maintain strong relationships with current and potential partners, licensors, and stakeholders.Serve as the primary point of contact for all licensing and partnership inquiries and negotiations.Facilitate communication and feedback loops between global partners and internal team

 

Negotiation & Contract Management:

Coordinate the drafting, review, and execution of licensing and partnership agreements, in conjunction with legal

 

Project Management:

Partner with key stakeholders and cross-functional partners to drive alignment, successful execution, and overall communication of licensing and partnership initiativesFacilitate regular meetings and updates with internal and external stakeholders to keep all relevant parties informed about updates, timelines, approvals, and marketing initiativesHelp ensure that all relevant teams within the organization (Strategy, Activation, Innovation) are aware of and understand the key terms of each license agreement to ensure successful executionWork closely with brand partners and internal stakeholders on product development and creative approvals to ensure they meet brand standards and quality, in a timely mannerContinuously seek opportunities to enhance the efficiency and effectiveness of the licensing development and approval processMonitor and manage project timelines, budgets, and deliverables.Monitor and manage the global licensing review process to ensure adoption and compliance

Reporting & Analysis:

Provide regular updates to management on performance and impact of licensing and partnership activities.Track and report on the financial performance of licensing and partnership agreements.Analyze market trends and competitive landscapes to inform strategic decision-making and new license opportunitiesHelp shape the overall business strategy based on partner insights and industry knowledge

 

YOUR RECIPE FOR SUCCESS:

Bachelor's degree in Marketing, Advertising, Business or related area5+ years of experience in growth or strategic marketing, with a focus on partnerships and licensing management - Food & Beverage or QSR industry experience a plusProven track record of developing and implementing successful licensing and partnership initiatives Exceptional communication, and interpersonal skills.Ability to work collaboratively with internal and external key stakeholders (agencies, internal creative, innovation, etc.) to reach strategic goalsAbility to interface comfortably and effectively at all levels of the organizationStrong project management and organizational skills with the ability to manage multiple tasks, shift priorities, work under tight timelines, and react quickly to take advantageous of real-time opportunities Familiarity with international markets and cultural sensitivities is a plus

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

 BENEFITS:

Comprehensive benefits (medical, vision, and dental insurance)Employee discount program401K planPTO and “dream” daysCompany eventsEducation ReimbursementAdoption AssistanceLife InsuranceFSA/HSA PlansPet Insurance

 

Learn more at www.kkbenefits.com

 

WHY KRISPY KREME? 

At Krispy Kreme, we focus on:?  

Loving People:?  Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.? Check out our leadership mix here.?  Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive. Loving Communities:?  At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.?  In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.?  In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.?  Loving Planet:?  We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.?  We are working on reducing food waste through donation efforts, animal feed, and composting programs.?  

 

Krispy Kreme is an Equal Opportunity Employer: 

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. 

 

About Krispy Kreme   

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.