**Manager, Growth Marketing – Anywhere Leads- Remote** **About Anywhere Leads** Anywhere Leads is a lead generation group within the Anywhere organization. The Anywhere Leads Network is home to some of the most well-known brands in the nation, including over 500 brokers across the Coldwell Banker®, Century 21®, ERA®, Better Homes & Gardens Real Estate®, Corcoran®, and Sotheby’s International Realty® brands. Our industry-leading, turnkey real estate expertise drives higher-converting lead engagement by offering a relationship-driven partnership with certified real estate agents, support from our dedicated coordinator team, and added cash back benefits to consumers. **About This Role** Anywhere Leads is thrilled to welcome an experienced Growth Marketing Manager to our remote-first marketing team. We are looking for a candidate with exceptional hands-on experience in transforming data points into effective growth marketing loops that drive conversions, all while prioritizing the customer experience. In this role, you will be responsible for driving marketing initiatives that enhance the brand experience, deepen engagement, and improve acquisition and retention. You will need advanced expertise with marketing tech stacks, particularly in establishing end-to-end customer journeys through email channels and SMS. Excellent communication skills, keen attention to detail, and the ability to manage multiple concurrent projects while meeting tight deadlines are essential. This high-impact role requires you to continually test, learn, and iterate to create highly efficient and valuable customer touchpoints. This role will collaborate cross-functionally with additional teams including strategic partnerships, customer engagement, revenue operations, and network success to ensure alignment across all channels. This position reports to the Senior Marketing Manager at Anywhere Leads and is a core member of our marketing team. **Technical Skillset We’re Looking For:** + **Growth Marketing & User Acquisition** + Email Marketing: Strong knowledge of email marketing strategies, segmentation, and user journeys, managed through systems such as HubSpot or Salesforce Marketing Cloud. + Customer Journey Mapping: Spearhead the implementation and optimization of the customer journey, from awareness to acquisition, retention, and advocacy. + User-Centric Behavior: Identify customer needs, pain points, and feedback to drive product improvements. + SEO/SEM: Proficiency with search engine optimization and search engine marketing for organic and paid user acquisition. + Conversion Rate Optimization: Drive the optimization of landing pages, funnels, and overall user experience to increase conversions. + Campaign Management: Achieve demand generation goals by creating and executing campaigns that build awareness and drive leads. + A/B Testing: Define, implement, and analyze an A/B test program to optimize campaign growth. + KPIs and Metrics: Own setting, tracking, and analyzing key performance indicators. + Market Research: Lead the gathering competitive intelligence, understanding market trends, and identifying emerging growth opportunities. + Reporting: Strong experience in communicating data analysis and recommendations to senior stakeholders – both internal and client-facing. + **Technical Skills** + Coding Knowledge: Familiarity with web technology such as HTML, CSS, and JavaScript, to collaborate with developers and troubleshoot issues. + Customer Segmentation: Lead efforts to target key customer segments and tailor growth strategies for each group. + Data Visualization & Tools: Expert in tools like Google Analytics, Amplitude, Tableau, PowerBi, or Google Data Studio to visualize trends and make data-driven decisions. + Scalable Systems: Strong understanding of what systems and processes are needed to scale as the company grows. + Automation & Tools: Leveraging automation tools to streamline marketing, customer support, and internal processes for efficiency. + **Soft Skills and Team Dynamic** + Project Management: Manage complex projects that drive Leads business growth and align with business priorities. + Cross-team Functionality: Articulate brand benefits and value propositions to resonate with partner and consumer personas, moving consumers through the funnel. + Champion of Core Team Objectives: Advocate for marketing initiatives across other teams, including customer engagement, revenue operations, and network success, to ensure alignment. + Winning Attitude: Facilitate the sharing of best practices across the team and encourage others to be their best selves. **Ideal Experience & Qualifications** **You Bring to the Table:** + 4-6 years of relevant experience + Strong organizational and multitasking skills, attention to detail, and communication and writing skills + Understanding of best practice within growth marketing strategies, go-to-market execution, and customer retention, with a track record of successful marketing campaigns + Knowledge of marketing systems and best practices to effectively setup, manage, and optimize email and SMS campaigns + Strong business development fundamentals, with experience in forecasting and managing growth marketing program against measurable financial outcomes + Proficiency with MS Office products, with deep understanding of PowerPoint + Ability to collaborate cross-functionally within a fast-paced, start-up environment + Team player with excellent interpersonal skills, self-motivated, and a “can-do” attitude **Bonus Experience & Qualifications** + Experience or exposure to the real estate industry + Account management experience either in-house or agency-based + Proficiency with Adobe Creative Suites, including Photoshop or Illustrator + Marketing experience includes understanding of both B2B and B2C strategies Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere. Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. **At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry.** We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. **We pursue talent** – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value diversity** – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de\_Anywhere%20CSR%20Report%202022.pdf) . You’ll find our commitment to diversity reflected in our achievements: + Recognized as one of the World’s Most Ethical Companies since 2011. + Anywhere has also been designated a Great Place to Work since 2019. + Recognized by Fortune as one of America’s Most Innovative Companies. + Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies. With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us. EEO Statement: EOE including disability/veteran