MARKETING AT OPORTUN: 

Welcome to Oportun’s Marketing team, where we are at the heart of driving growth and enhancing member experience. Our team is a tight-knit community of marketing professionals, with a diverse set of backgrounds. We work together to create impactful marketing strategies that are tailored to our members’ needs. We are focused on efficiently growing the business, while building the best-in-class marketing organization of the future. Cutting edge technology solutions, deep analytics, and AI-driven capabilities are critical to the way we operate in Marketing. If you enjoy working with data, launching new technologies, and flexing your creative muscles, then you’re in the right place. Join this team, and become part of our supportive, intellectual, and fun culture. 

 
ABOUT THE ROLE 
Are you a hands-on, data-driven lifecycle marketer who thrives on execution? We’re looking for a Lifecycle Marketing Manager to drive multi-channel engagement across email, push, SMS, and in-app messaging for Oportun’s mobile app. 

In this role, you'll own the day-to-day operations of lifecycle marketing—ensuring campaigns run smoothly, automation workflows are optimized, and messaging is personalized at scale. You'll work cross-functionally with Product, Growth, and Engineering to enhance customer journeys, improve retention, and drive long-term value. 

If you’re passionate about executing high-impact lifecycle marketing campaigns while also refining strategy through data-driven insights, we’d love to hear from you! 

 

RESPONSIBILITIES
Own and optimize lifecycle marketing campaigns across push, SMS, in-app messaging, and email to drive engagement, retention, and reactivation. 

Manage and refine automated workflows for onboarding, activation, feature adoption, and ongoing engagement using real-time personalization and behavioral triggers. 

Ensure platform stability and executional excellence across tools like Iterable, Twilio, and Branch, proactively troubleshooting and resolving issues. 

Analyze performance metrics to measure campaign effectiveness, tying results to business outcomes, and continuously optimizing strategies. 

Develop and implement a testing strategy to improve messaging, segmentation, automation, and engagement effectiveness across lifecycle campaigns. 

Collaborate with cross-functional teams, including Product, Growth, Engineering, Design, and Content, to align messaging with customer journeys and product updates. 

Ensure operational excellence, maintaining compliance with legal, data privacy, and deliverability best practices while driving process improvements. 

Stay ahead of industry trends, bringing innovative ideas and automation strategies to enhance lifecycle marketing effectiveness. 

 

REQUIREMENTS

5+ years of experience in lifecycle, CRM, or retention marketing, with a focus on mobile app engagement (preferably B2C or fintech). 

Hands-on experience with Iterable (preferred) or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.  

Strong knowledge of push, in-app messaging, SMS, and email best practices, including segmentation and automation. 

Strong technical proficiency (HTML, CSS, JSON, SQL and dynamic scripting languages like AMPscript or Handlebar logic). 

Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization. 

Experience conducting A/B tests and optimizing automated workflows for mobile-first experiences. Excellent project management skills, with the ability to balance multiple initiatives and prioritize for impact. 

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