The KFC Global Manager of Market Planning advances restaurant development capability and growth through site selection, facilitation of critical expansion, and sharing market planning best practices. Responsibilities range from market-specific tactical projects to strategic multi-year market planning advancements, all done in close collaboration with Business Unit (BMU) teams.

Market Planning & Site Selection (80%)

Co-create and manage the execution of KFC’s Marketing Planning strategy across the globe. Provide market planning tools and expertise to BMUs and franchisees. Drive initiatives to implement global market planning platforms. Develop and run Market Planning Development “colleges” and workshops across KFC. Provide coaching and counseling to development leaders on key development priorities through coordination with the Market Planning team. Continued exploration of new Market Planning tools, vendors, and supporting programs to ensure KFC maintains its position at the forefront of Market Planning technology and capability. Promote innovative thinking in this space and continuously explore ways to improve the KFC approach.

Development Strategy (20%)

Act as a key thought partner to the Director of Development, CDO, and BMU Development leaders regarding KFC Development Strategy. Deliver clear messaging and communications to BMUs and franchisees about KFC Development strategy, with a specific focus on selecting optimal locations for new restaurants.

Education/Certifications

Bachelor’s degree in finance, business, or related field.

Required Experience:

5+ years in development strategy mapping, data management, analysis, and GIS. Proven record driving results through creative thinking and problem solving. Proficiency in Microsoft Office suite of products, including advanced Excel and PowerPoint skills. Desire to have a large commercial impact on the organization. Project management and organization capability. Ability to manage high-volume workload and adapt to shifting priorities. Excellent interpersonal, influencing, and collaboration skills. Strong communication with ability to present to senior leadership. Experience modeling complex business issues to influence decisions through data.

Preferred:

Prior Yum! Brands development experience. Experience in a global, multi-unit restaurant, retail, or franchise industry. Familiarity with Market Planning tools, GIS, and other real estate related tools.  Experience with dashboards and reporting automation.