The Digital Marketing Manager will play a critical role in shaping and executing the digital marketing strategy for the Senske Family of Companies. This position focuses on creating engaging digital experiences that resonate with our customers, leverages consumer insights, and aligns with brand priorities. The ideal candidate will have hands-on expertise in Salesforce and Salesforce Marketing Cloud, a solid understanding of SEO and Conversion Rate Optimization (CRO) best practices, and a passion for elevating the digital customer journey.

 

Key Responsibilities

 Salesforce Marketing Cloud Campaign Management: Develop and execute digital marketing campaigns leveraging Salesforce Marketing Cloud, including audience segmentation, offer strategy, and marketing automation.

 SEO Strategy: Implement and optimize SEO strategies to enhance organic visibility and drive website traffic, ensuring alignment with brand goals.

CRO Optimization: Utilize Conversion Rate Optimization best practices to improve user experience and increase digital conversion rates across web and mobile platforms.

 Business Listings Optimization: Ensure accurate and up-to-date business listings for all brands across digital platforms. 

Digital Guest Experience Creation: Design and deliver engaging and personalized digital guest experiences informed by consumer insights and aligned with brand priorities. 

Performance Monitoring and Analysis: Track, analyze, and report on digital campaign performance, using data insights to make informed decisions and optimize strategies.

 Content Collaboration: Work with creative teams to develop high-quality content for digital channels that drives engagement and brand awareness.

Trend Monitoring: Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure SFC digital strategy remains innovative and effective.  

Vendor and Agency Management: Manage relationships with external vendors or agencies as needed to execute and enhance digital marketing initiatives.

 

Qualifications 

Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in digital marketing, with a focus on digital guest experience and customer engagement. Proficiency in Salesforce and Salesforce Marketing Cloud is required. Strong knowledge of SEO and CRO best practices, with a proven track record of driving measurable improvements. Demonstrated ability to leverage consumer insights in crafting digital strategies and experiences. Exceptional analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations. Strong communication and project management skills. A self-starter who thrives in a fast-paced, collaborative environment. A proactive mindset with a passion for creativity and a hunger to win. Ability to navigate ambiguity and adapt to the evolving needs of a growing company.

 

Required Skills

Excellent professional business skills, including verbal, written, analytical, and organizational skills required. Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools. Strong understanding of current online marketing advertising, strategy and best practice. Ability to think critically and to interpret and apply processes across many different areas. Tech-savvy and enthusiastic learner, staying ahead of the ever-changing marketing landscape.

 

WE OFFER: 

Competitive pay and comprehensive benefits package Competitive pay - Life is expensive! We believe in paying well Your job is safe with us. We are a fast-growing company, which means you will have opportunities to advance your career – we promote from within! Do you want to work with your friend? We offer a referral bonus! Affordable health care packages that include medical, dental, vision and life insurance 401K, 6 Company Paid Holidays, Paid Vacation (accrue .025 hours for every hour worked, up to 40 hours per week – up to a maximum of 1 week of vacation in your first year) Fun team celebrations year-round!

 Salary range for this position: $75,000 - $87,000

--Senske is an equal opportunity employer