Why CINQCARE is Different

CINQCARE is a provider-led, community-based health and care partner dedicated to improving the health and well-being of those who need care the most, with a deep commitment to Black and Brown and rural communities. Our local physicians, nurses, and caregivers work together to serve people and the communities they live in, beyond just treating symptoms. We remove barriers by delivering personalized care as close to home as possible, often in-home, because we know a deep understanding of our patient’s race, culture, and environment is critical to delivering improved health outcomes. By empowering patients, providers, and caregivers with the support they need, we strive to make health and care a reality—not a burden—every single day. Join us in creating a better way to care.

About the Job

The Manager of Marketing Analytics and Insights will play a key role in measuring, analyzing, and optimizing marketing performance across all channels. This individual will ensure that marketing strategies are data-driven, trackable, and aligned with business objectives. The role involves campaign analytics, predictive modeling, and CRM optimization to enhance engagement for both Family Members and Providers.

Key Responsibilities

Track and analyze marketing campaigns across digital, email, SMS, social media, and in-person engagement initiatives.Develop dashboards and reports to visualize key performance metrics (KPIs), return on investment (ROI), and engagement trends.Configure and manage Salesforce Marketing Cloud campaigns and customer journeys to enable segmentation and automation.Provide actionable insights to refine marketing strategies, including acquisition, retention, and loyalty efforts.Conduct A/B testing, predictive modeling, and segmentation analysis to improve campaign effectiveness and targeting.Collaborate with Growth Marketing and B2B Marketing teams to optimize customer interactions and campaign performance.Ensure data accuracy and establish governance practices for data hygiene, reporting automation and compliance.Monitor emerging trends in marketing analytics and AI to drive continuous improvements in data-driven decision-making.

Required Qualifications

Bachelor’s degree in Marketing, Analytics, Data Science, or a related field (Master’s degree or equivalent certification.5+ years of experience in marketing analytics, insights, or a related role.Expertise in data analytics tools (Tableau, Power BI, Google Analytics) and CRM platforms (Salesforce Marketing Cloud and Salesforce Health Cloud).Proven ability to translate complex data into clear, actionable insights.Experience in healthcare, community-focused organizations, or regulated industries is a plus but not required.

Why Join Us?

At CINQCARE, you’ll have the opportunity to make a tangible impact on the communities that need care most. This role allows you to contribute to a growing organization, develop innovative field marketing strategies, and foster meaningful connections that align with our mission to deliver transformative care. Be part of a team that values collaboration, innovation, and results!

Our Benefits

At CINQCARE, we care for our team like we care for our patients—holistically. We offer flexible, comprehensive benefits so you can thrive while delivering top-notch care.

Medical Plans: Two options, including a $0 cost plan for individuals.401K: 4% employer match for your future.Dental & Vision: Flexible plans with in-network savings.Paid Time Off: Generous PTO, holidays, and wellness time.Extras: Pet insurance, commuter benefits, mileage reimbursement, CME for providers, and company-provided phones for field staff.

Our benefits are designed to help you succeed—because when you’re at your best, so are the communities we serve.

CINQCARE provides all employees working an average of 30+ hours/week with the option to enroll in healthcare benefits. The cost of healthcare is shared between the company and the employee.

The working environment and physical requirements of the job include:

This position requires both in-home and office-based work. The job requires frequent travel for home visits and travel to physician offices, hospitals, sub-acute facilities, community partners and non-home-based market offices in all types of weather conditions. In-office work is performed indoors in a traditional office setting with conditioned air, artificial light, and an open workspace.

In this position you will need an ability to travel frequently by car and/or public transportation, the ability to communicate with customers, vendors, management, and other co-workers in person and over devices, sometimes with people who are agitated. Regular use of the telephone and e-mail for communication is essential. Sitting for extended periods is common. Must be able to receive ordinary information and to prepare or inspect documents. Lifting of up to 30 lbs. occasionally may be required. Good manual dexterity for the use of common office equipment such as computer terminals, calculator, copiers, and FAX machines. Good reasoning ability is important. Able to understand and utilize management reports, memos, and other documents to conduct business.