Job Posting Title:
Manager, Media PlanningReq ID:
10103639Job Description:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
The Media Planning Manager is part of the Media Planning Team at Disney. This team develops innovative and strategic media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the Disney business.
Key Responsibilities
Lead media strategy/plan development and execution of full funnel media campaigns of brands & franchises of The Walt Disney Korea including Disney+.Strategic thought leadership with business acumenPersuasion skills with articulated & formed way of communicationWork closely and create synergy with cross-functional teams including global/local contents teams, and brand team.Manage and lead day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team.Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across all paid media channelsChampion new and innovative media approaches, fostering a culture of continuous learningIncorporate audience data and strategy into overall Media Planning processMake data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goalsProvide feedback and guide junior team members to inspire their growth and developmentStay on top of entertainment industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns.Work closely with growth media team to execute a cohesive, full funnel media strategyQualifications:
Bachelor’s degree or equivalent in Marketing, Business or related field.Minimum of 10-15 years of relevant professional experience in media strategy & planning or media buyingUnderstanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plansExperiences in technology, content & entertainment industry preferredPeople management experience requiredComfortable with complex, cross-functional projects across teams and leaguesStrong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partnersWorks with urgency, superior time management, problem solving skills and a critical thinkerHave good understanding of media analytics and can guide the media agency to deliver media plans and execute strategy with measurable ROI by monitoring and analyzing performance of campaigns against set KPI’s.Proficient in analyzing campaign data to glean insights and measure successKnowledge of industry planning and research toolsManaging media agencies for execution of media campaigns.Entertainment industry knowledge is preferredExcellent English communication skills in written, and decent level in verbal.The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Job Posting Segment:
APAC MarketingJob Posting Primary Business:
APAC Brand, Content, and Franchise MarketingPrimary Job Posting Category:
Media Planning / BuyingEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Seoul, South KoreaAlternate City, State, Region, Postal Code:
Date Posted:
2024-10-23