Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$72,300 - $85,000

Job Summary

The Manager, Paid Social will be responsible for campaign execution, monitoring, reporting, and optimizing across multiple paid social platforms. The position will report to the Sr. Paid Media Manager.

Job Description

Essential Duties & Responsibilities: 

Build campaigns with an array of objectives across several ad accounts and use in platform automation 

Effectively communicate important issues and milestones during advertising projects and deliver a post-mortem report at the end of each campaign/test 

Day to day oversight of campaign delivery, spend and performance 

Make objective, targeting, budget, bid, and ad optimizations that deliver maximum efficiency  

Monitor daily and monthly budgets across all paid social and make sure targets are met   

Generate advertising reports and that that guide account optimizations, and provide important updates and actionable next steps for marketing leadership and cross-functional support  

Work in-conjunction with creative team by writing creative briefs, providing feedback/inspiration and auditing final ad and copy  

Oversee and maintain event and UTM tracking  

Construct paid social dashboards in a visualizer   

 

 

Required Skills, Education, Experience: 

3-5 years of experiencing advertising on Meta, Pinterest, Snapchat, and TikTok  

BS in marketing or related field 

Previous experience driving profitable campaigns with budgets above $100K/month  

Well versed in performance marketing, conversion, remarketing, shopping feeds, and funnel messaging optimization 

Thorough knowledge of campaign structure, optimizations, trends and best practices 

Excellent written and verbal communication skills 

Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility. 

Experience with display and online video preferred but not required 

 

 

Physical Requirements 

Physical activities may occasionally include:  

Remaining in stationary position, often standing, or sitting for prolonged periods of time.  

Adjusting or moving objects up to 15 pounds in all directions. 

 

Physical activities may constantly include:  

Communicating with others to exchange information. 

Repetitive motions that may include the wrists, hands and/or fingers. 

Assessing the accuracy, neatness and thoroughness of work assigned. 

 

Environmental Conditions may occasionally include:  

Noisy open office environment 

 

BENEFITS AND PERKS

Medical, Dental, Vision

401(k) Match

Flexible PTO

Earn a Mattress

Purple Swag

Amazing Purple Products

WHY WORK AT PURPLE?

Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.