The Product Expert Program lead by the Product Communications Manager is designed to overcome health barriers and product misconceptions particularly among key stakeholders that decide about product listings/distribution, be it in the trade, at universities, in on premise or in fitness studios and sports clubs.  

The Product Communication Manager must have a science, nutrition, health or sports background and will be responsible for competently answering product questions. S/he will be part of the country marketing team, servicing the entire organization and complementing the work of the Science and Regulatory department who speak to governments and national institutions. In addition to product knowledge, the Product Communications Manager is also the in-house resource for all sustainability related topics, both training on Red Bull’s approach, and participating in mapping our efforts in becoming more sustainable across all of our marketing activities (e.g. at events, in collab with partners etc.)