The Product Communications team members are the champions of our products and strive to make everyone else champions of the product too. This means leading the product communications strategy across the organization and ensuring its execution internally and externally – from our best-in-class athletes to creators, gyms/fitness studios, retailers, universities and ultimately, to consumers across the U.S.
The Product Communication Manager is the key executor of this strategy to drive product relevance and trust among internal and external stakeholders though strategic product communications, national and regional activations and educational tools. This role works across the business with both marketing and sales teams, along with Legal/Regulatory teams, as a credible expert on all product and competitive landscape inquiries, driving key initiatives forward and removing any product-related barriers.
This role will be responsible for competently developing and delivering product messaging, leading product trainings and providing guidance on product benefit communications, building advocacy through network management, virtual and in-person programming and supporting sales to unlock distribution in key accounts, particularly in fitness.
This role is part of the Red Bull North America (RBNA) Brand Marketing team and global Product Expert Program, and thus will pay into building, executing and reporting on strategic plans to meet annual business objectives